Senior Marketing Specialist

Facerinna Malaysia; Kuala Lumpur; On-site; MYR 89,000 - 179,000; Full time

Job summary

Facerinna Malaysia is seeking an experienced marketing leader to drive multi-channel campaigns across digital, social, and traditional media in the beauty space.

You will oversee influencer collaborations, ensure brand consistency, analyze trends, forecast ROI, and mentor a cross-functional team to deliver high-impact campaigns that boost awareness, consideration and conversion.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 4 years of marketing experience, preferably in beauty; makeup experience advantageous.
• Proven experience in multi-channel marketing strategies across digital, social, and offline campaigns.
• Strong TikTok marketing knowledge and content optimization.
• Hands-on influencer/KOL management experience.
• Data-driven decision making and ROI tracking.
• Experience managing cross-functional teams.
• Excellent communication, leadership, and stakeholder management.
• Results-driven with budgeting expertise.

Responsibilities

• Assist development and execution of comprehensive marketing strategies across digital, social media, and traditional advertising.
• Analyze marketing trends and consumer behavior to provide actionable insights.
• Oversee influencer marketing process from identifying suitable KOLs/Influencers to briefs, relationships, and evaluation.
• Ensure brand consistency across campaigns and touchpoints.
• Forecast ROI and align campaigns with broader business objectives.
• Supervise cross-functional teams, including advertising, design, and content creation.
• Plan and execute key brand initiatives, including beauty events, product launches, and influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness and engagement.
• Lead and mentor junior team members and support their development.
• Monitor and optimize campaign performance with regular reports to senior leadership.
• Manage marketing budgets for cost-effective allocation while meeting performance goals.
• Champion innovation in marketing strategies and emerging platforms.
• Take on additional projects as assigned by senior leadership.

Skills

Marketing strategy

Analytics & insights

Influencer management

Brand management

Leadership

Cross-functional collaboration

Campaign planning

Budget management

Content creation

TikTok marketing

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

• Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.


• Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.


• Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.


• Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.


• Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.


• Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.


• Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.


• Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.


• Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.


• Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.


• Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.


• Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.


• Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.


• Minimum 4 years of marketing experience, preferably within the beauty industry; experience in the makeup segment is highly advantageous.


• Proven experience in developing and executing multi-channel marketing strategies, including digital, social media, and offline campaigns.


• Strong understanding of TikTok marketing strategies, trends, and content optimization to drive engagement and conversions.


• Hands-on experience in influencer/KOL management, including sourcing, briefing, relationship management, and performance evaluation.


• Solid knowledge of consumer behavior, market trends, and data-driven decision making.


• Experience in managing cross-functional teams and collaborating with internal stakeholders.


• Strong project management skills with the ability to handle multiple campaigns simultaneously.


• Excellent communication, leadership, and stakeholder management skills.


• Results-driven mindset with experience in tracking ROI, campaign performance, and budget management.