Influencer Marketing Specialist

Facerinna Malaysia; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

Facerinna Malaysia is seeking an enthusiastic influencer marketing coordinator to lead campaign planning, creator collaborations, and performance analysis within the skincare space. You will identify top TikTok creators, craft briefs, and manage partnerships to deliver engaging content across TikTok and IG.

Ideal candidates have a marketing degree, 1+ year experience in influencer or content marketing, and a passion for skincare trends.

Qualifications

• Bachelor's degree in marketing or related field is required.
• At least 1 year of experience in influencer marketing, content marketing, or online brand marketing.
• Strong knowledge of skincare brands is a major bonus.
• Proficient in social media platforms including TikTok, Instagram and emerging platforms.
• Excellent written communication for messages and briefs.
• Detail-oriented with strong deadline management and creator collaboration.

Responsibilities

• Plan and execute influencer marketing campaigns from start to finish to meet objectives.
• Develop creative content ideas and campaign concepts to drive engagement and impact.
• Identify and select TikTok influencers and develop influencer strategies for campaigns.
• Collaborate with influencers and stay updated on TikTok trends and formats.
• Analyze campaign performance to identify improvements for future campaigns.

Skills

Influencer marketing

Content development

Campaign analysis

Communication skills

Team collaboration

Education

Bachelor's degree in marketing

Job description

• Manage and execute influencer marketing campaigns from planning to completion, ensuring campaign objectives are achieved.
• Develop creative content ideas and campaign concepts that drive impact and engagement.
• Develop influencer strategies by identifying and selecting the right TikTok influencers for each campaign.
• Collaborate closely with TikTok influencers and stay highly updated on the latest TikTok trends and content formats.
• Analyze campaign performance and insights to identify improvements for future campaigns.

What We’re Looking For

• Must possess bachelor's degree in marketing and related fields.
• Min 1 years and above experience in influencer marketing, content marketing, or online brand marketing.
• Strong knowledge of skincare industry (derma brands = major bonus ).
• Social media savvy AF — you live and breathe TikTok, IG, and emerging platforms.
• Excellent communication skills — you can write a killer DM and a pro-level brief.
• Obsessed with detail, deadlines, and making magic with creators.
• A team player who brings good vibes and creative energy to the table.