Senior Executive, Social Media

Caring Pharmacy Retail Management Sdn Bhd; Klang City; On-site; MYR 45,000 - 78,000; Full time

Benefits offered by this job

Health Insurance

Awards Programme

Bonus

Study L

Job summary

CARiNG Pharmacy is seeking a Social Media Content Planner and Brand Copywriter to drive engagement across platforms. The role involves planning content calendars, writing on-brand captions, and coordinating creative production for campaigns and product launches.

The ideal candidate has a marketing or communications background, at least 3 years of related experience, and a strong grasp of Canva/CapCut. Willingness to travel or relocate to Bukit Raja, Klang is a plus.

Qualifications

• Diploma or degree in Marketing, Mass Communication, Media Studies, Advertising, Public Relations, Business Studies, Communications, or equivalent.

Responsibilities

• Plan, create, and manage social media content across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Prepare monthly content calendars with post ideas, captions, visuals, reels, stories, and campaigns.
• Schedule and publish posts per the approved calendar.
• Write clear, engaging captions and promotional content aligned with brand guidelines.
• Monitor trends and audience preferences; propose relevant content ideas.
• Coordinate with designers/video editors/agencies to produce materials; assist shoots as needed.
• Monitor engagement, respond to comments/messages, and track performance to inform improvements.
• Prepare simple weekly/monthly social media reports and provide actionable recommendations.

Skills

Social media planning

Content creation

Copywriting

Digital marketing

Analytics

Creative thinking

Communication

Project management

Willing to relocate

Education

Diploma or Degree in Marketing

Mass Communication

Advertising/Public Relations

Tools

Canva

CapCut

Job description

1. Social Media Content Planning & Publishing

Plan, create, and manage social media content across platforms such as Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.

Prepare monthly social media content calendars, including post ideas, captions, visuals, reels, stories, and campaign content.

Schedule and publish social media posts according to the approved content calendar.

2. Copywriting & Brand Content Development

Write clear and engaging captions, social media copy, and promotional content based on the brand direction.

Ensure all social media content is accurate, on-brand, and aligned with company guidelines.

3. Trend Monitoring & Content Ideas

Monitor social media trends, competitor activities, and audience preferences.

Suggest relevant content ideas based on current trends, competitor activities, and audience interests.

4. Creative Production & Campaign Support

Coordinate with designers, video editors, agencies, or internal teams to produce creative materials.

Assist with photoshoots, video shoots, short-form video content, and other content creation activities when needed.

Support marketing campaigns, product launches, promotions, events, and brand awareness activities.

5. Community Management, Reporting & Performance Analysis

Monitor comments, messages, and engagement on social media platforms.

Respond to comments and messages when required.

Track and analyze social media performance, including reach, engagement, followers, and campaign results.

Prepare simple weekly or monthly social media reports.

Provide recommendations for improvement based on performance results.

REQUIREMENTS :

Diploma or Degree in Marketing, Mass Communication, Media Studies, Advertising, Public Relations, Business Studies, Communications, or equivalent.

Minimum 3 years of experience in social media, content marketing, digital marketing, or a related field is preferred. Fresh graduates with strong interest are encouraged to apply.

Familiar with social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and current online trends.

Good writing and communication skills.

Creative, detail-oriented, and able to generate engaging content ideas.

Basic knowledge of Canva, CapCut, or other design and video editing tools is an advantage.

Basic understanding of social media analytics, engagement rate, reach, impressions, and follower growth.

Able to manage multiple tasks, meet deadlines, and work independently with minimal supervision.

Good teamwork and coordination skills.

Willing to travel or relocate to Bukit Raja, Klang

CARiNG Pharmacy was established in 1994 by 5 pharmacists, who were course-mates in the School of Pharmacy, Universiti Sains Malaysia (USM).

The first CARiNG Outlet opened in Taman Muda, Cheras. At that time, the awareness of community pharmacy services was still low. The founders took these important steps to instill the value of pharmacists in the healthcare profession by:

Providing 12 hours a day, 7 days a week full time pharmacist service.

Providing easily accessible pharmacist counseling service, free blood pressure checks and other health checks at a minimum fee.

Designing the store with a modern, open concept to maximise interaction with customers and merchandise. With this successful concept, CARiNG Pharmacy is growing fast within the Peninsular Malaysia.

Perks and Benefits

• Health Insurance
• Awards Programme
• Bonus
• Study L