Senior Executive - Project Marketing

GAMUDA; Rawang; On-site; MYR 56,000 - 100,000; Full time

Job summary

GAMUDA in Malaysia seeks a Marketing & Branding professional to lead content for project campaigns. You will develop and implement marketing plans, coordinate launches, and drive brand visibility across channels.

The role requires a degree in Marketing or International Business, strong communication skills, market intelligence, and the ability to work well in teams to achieve growth. Experience in property marketing is advantageous.

Qualifications

• Degree in Marketing, International Business or relevant field.

Responsibilities

• Conduct feasibility study, market intelligence research, analyzing demands, trend and pricing.
• Develop and implement comprehensive marketing and strategic sales plans to drive business growth, market penetration, and brand positioning across targeted market segments.
• Conduct continuous market intelligence and research on property trends, consumer behaviour, competitor activities, and industry developments to support strategic decision-making.
• Develop, plan, and execute integrated marketing campaigns across different channels to enhance brand visibility, generate leads, and support sales conversion objectives.
• Plan and conduct sales seminars, product briefings, and training programmes to improve product knowledge, sales effectiveness, and overall team performance.
• Analyze market conditions and customer demand to recommend new product development opportunities and strategic growth areas within the property industry.
• Monitor and evaluate sales performance against targets and forecasts; identify business challenges and develop effective marketing and sales strategies.
• Review operational processes and recommend continuous improvement initiatives to enhance efficiency, customer experience, and business outcomes.
• Support the development, production, and distribution of marketing collaterals, promotional materials, and branding initiatives.
• Plan, coordinate, and execute property launches, promotional campaigns, exhibitions, roadshows, and marketing events to drive sales conversion and market visibility.
• To comply and adhere to all matters pertaining to Quality, Safety & Health and Environment related to the job scope and work place as required by the Company.
• Any other duties that will be assigned from time to time by the Management.

Skills

Attention to detail

Computer literate

Property marketing

Communication

Driving license

Market data awareness

Team player

Education

Degree in Marketing, International Business or relevant field

Job description

To execute and manage all content related to marketing and branding of projects.

Key Responsibilities

• To conduct feasibility study, market intelligence research, analyzing demands, trend and pricing
• Develop and implement comprehensive marketing and strategic sales plans to drive business growth, market penetration, and brand positioning across targeted market segments.
• Conduct continuous market intelligence and research on property trends, consumer behaviour, competitor activities, and industry developments to support strategic decision-making.
• Develop, plan, and execute integrated marketing campaigns across different channels to enhance brand visibility, generate leads, and support sales conversion objectives.
• Plan and conduct sales seminars, product briefings, and training programmes to improve product knowledge, sales effectiveness, and overall team performance.
• Analyze market conditions and customer demand to recommend new product development opportunities and strategic growth areas within the property industry.
• Monitor and evaluate sales performance against targets and forecasts; identify business challenges and develop effective marketing and sales strategies.
• Review operational processes and recommend continuous improvement initiatives to enhance efficiency, customer experience, and business outcomes.
• Support the development, production, and distribution of marketing collaterals, promotional materials, and branding initiatives.
• Plan, coordinate, and execute property launches, promotional campaigns, exhibitions, roadshows, and marketing events to drive sales conversion and market visibility.
• To comply and adhere to all matters pertaining to Quality, Safety & Health and Environment related to the job scope and work place as required by the Company.
• Any other duties that will be assigned from time to time by the Management.

Qualifications

Degree in Marketing, International Business or relevant field.

Skills & Abilities

• Attention to detail.
• Computer literate.
• Good working knowledge of property marketing.
• Proficient in communication (oral and written).
• Possess a valid driving license.
• Strong Market Data Awareness.
• Work well in teams.

Expected Minimum Years of Experience

3 years