Business Development - Parts and Brand (Y TEQ)

Hong Leong Yamaha Motor Sdn Bhd; Sungai Buloh; On-site; MYR 90,000 - 150,000; Full time

Job summary

Hong Leong Yamaha Motor Sdn Bhd is seeking a proactive Business Development professional to lead the Y-TEQ spare parts and brand expansion across Malaysia. You will shape sales strategies, build distribution channels, and grow the dealer and stockist network.

Ideal candidates hold a Bachelor's degree in Business, Commerce or Marketing, with 3–5 years' experience in business development or account management within automotive parts.

Qualifications

• Bachelor’s degree in Business, Commerce, Marketing or related discipline.
• 3–5 years of experience in business development or account management in automotive parts.
• Proven track record in securing new business opportunities and achieving growth targets.
• Strong knowledge of parts and accessories markets, distribution channels and customer dynamics.
• Excellent negotiation and communication skills with diverse stakeholders.
• Willingness to travel; able to relocate to Sungai Buloh.
• Fluency in English and Mandarin.
• Preferably located in or willing to relocate to Sungai Buloh.

Responsibilities

• Develop and execute the overall business strategy for the new spare parts brand.
• Identify market opportunities and customer segments for expansion.
• Drive market penetration and brand awareness nationwide.
• Lead the sales team to meet monthly, quarterly, and annual targets.
• Develop sales programs, incentives, and promotions.
• Collaborate with sourcing and product teams to expand the range.
• Develop nationwide dealer and stockist networks.
• Monitor performance by product category and adjust strategies.
• Ensure product availability with procurement and warehouse teams.
• Position the brand through branding strategies.
• Manage dealer credit limits and payment performance.
• Prepare monthly sales reports and market insights.

Skills

English fluency

Mandarin fluency

Willingness to travel

Education

Bachelor's degree in Business/Commerce/Marketing

Job description

Business Development - Parts and Brand (Y TEQ)

About us Hong Leong Yamaha Motor Sdn Bhd is a leading automotive and motorcycle distributor committed to delivering excellence in vehicle sales, service and parts. With a strong market presence and reputation for quality, we are dedicated to driving innovation and building lasting relationships with our customers and partners. Our vision is to be the preferred choice for mobility solutions in the region, supported by a team of dedicated professionals who are passionate about delivering exceptional value.

About the role We are seeking a dynamic and results-driven Business Development - Parts and Brand (Y TEQ)

To lead the development, commercialization, and growth of the Y-TEQ brand by establishing sales strategies, distribution channels, product portfolios, and market penetration plans. The role is responsible for achieving sales targets, expanding market share, and building a sustainable and profitable aftermarket spare parts business.

Key responsibilities

• Develop and execute the overall business strategy for the new spare parts brand.
• Identify market opportunities and customer segments for business expansion.
• Drive market penetration and increase brand awareness nationwide.
• Lead the sales team to achieve monthly, quarterly, and annual sales targets.
• Develop sales programs, incentive schemes, and promotional campaigns.
• Identify suitable spare parts products based on market demand and profitability.
• Collaborate with sourcing, procurement, and product development teams to expand the product range.
• Develop and strengthen the nationwide dealer and stockist network.
• Analyze sales, margin, and profitability performance by product category.
• Work closely with procurement and warehouse teams to ensure product availability.
• Develop branding strategies to position the new spare parts brand in the market.
• Monitor dealer credit limits and payment performance.
• Prepare monthly management reports on sales performance and market developments.

What we're looking for

• Bachelor's degree in Business, Commerce, Marketing or a related discipline
• Minimum 3-5 years of experience in business development, new business sales, or account management within the automotive, parts or related manufacturing sector 2 or 4 wheeler.
• Proven track record of successfully identifying and securing new business opportunities and achieving growth targets
• Strong understanding of the parts and accessories market, distribution channels and customer dynamics
• Excellent negotiation and communication skills with the ability to build rapport across diverse stakeholder groups
• Demonstrated ability to work independently whilst collaborating effectively within team environments
• Willingness to travel as required to support business development activities
• Fluency in English and Mandarin to effectively communicate with Mandarin-speaking clients.
• Preferably located in or willing to relocate to the Sungai Buloh area

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have in a Business Development Role?
• Are you willing to travel for this role when required?
• Which of the following languages are you fluent in?
• Do you have experience in a sales role?
• Do you have automotive sales experience?

Hong Leong Yamaha Motor (HLYM) is a member of the Hong Leong Group, a Malaysian conglomerate with diverse businesses interests in various countries globally. HLYM's humble beginnings started in 1978, when Hong Leong Industries Bhd and Yamaha Motor Co Ltd of Japan (YMC) signed the franchise agreement to venture into manufacturing, assembling and marketing of Yamaha motorcycles in Malaysia. It rolled out its first CKD Yamaha street model, RX100 at Shah Alam plant in 1979. The Yamaha motorcycles are chiefly for sale in the domestic market.

After merging its marketing and distribution arm into a single entity, HLYM relocated its factory in 1997 and occupies an area sprawling 35.6 ares in Sungai Buloh, Selangor. The entire HLYM complex consists of a Main Office block, R & D centre and 4 factories engaged in press and welding of metal parts, spray painting, assembly operations, plastic injection moulding and a designated warehouse for distribution of CBU motorcycles.

HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skills of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.

Today, HLYM is proud to be in the unique position of being the motorcycle manufacturer in Malaysia with triple certification of ISO 9002 (Quality Management System) from SIRIM, TPM Excellence Award from JIPM and ISO 14001 (Environmental Management System) from SGS Malaysia/SGS UK.

Hong Leong Yamaha Motor (HLYM) is a member of the Hong Leong Group, a Malaysian conglomerate with diverse businesses interests in various countries globally. HLYM's humble beginnings started in 1978, when Hong Leong Industries Bhd and Yamaha Motor Co Ltd of Japan (YMC) signed the franchise agreement to venture into manufacturing, assembling and marketing of Yamaha motorcycles in Malaysia. It rolled out its first CKD Yamaha street model, RX100 at Shah Alam plant in 1979. The Yamaha motorcycles are chiefly for sale in the domestic market.

After merging its marketing and distribution arm into a single entity, HLYM relocated its factory in 1997 and occupies an area sprawling 35.6 ares in Sungai Buloh, Selangor. The entire HLYM complex consists of a Main Office block, R & D centre and 4 factories engaged in press and welding of metal parts, spray painting, assembly operations, plastic injection moulding and a designated warehouse for distribution of CBU motorcycles.

HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skills of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.

Today, HLYM is proud to be in the unique position of being the motorcycle manufacturer in Malaysia with triple certification of ISO 9002 (Quality Management System) from SIRIM, TPM Excellence Award from JIPM and ISO 14001 (Environmental Management System) from SGS Malaysia/SGS UK.