Senior Executive, Digital Marketing

Planworth Global Factoring Sdn. Bhd.; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive basic salary

Annual performance bonus

Group health & life insurance

Staff benefits & events

Modern office facilities

Job summary

Planworth Global Factoring Sdn. Bhd. is seeking a Senior Executive to own and optimize digital marketing campaigns across channels, translating strategies into effective campaigns and content.

You will work with internal stakeholders to drive lead generation, customer engagement and measurable business outcomes. The role requires 4–6 years in digital marketing, proficiency with CRM and marketing automation, and strong knowledge of Google/Meta/LinkedIn ads, analytics and SEO.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Multimedia or a related field.
• 4–6 years of proven working experience in digital marketing, performance marketing, social media, content marketing, website management, CRM or marketing technology.
• Demonstrated experience in planning and executing digital marketing campaigns with measurable results.
• Experience in B2B, financial services, SME financing, professional services or another regulated industry would be an added advantage.
• Experience working with internal stakeholders, agencies, vendors and cross-functional teams.
• Strong working knowledge of digital advertising platforms such as Google Ads, Meta Ads and LinkedIn Ads.
• Working knowledge of Google Analytics, SEO tools, social media management platforms and content management systems.
• Experience with CRM, email marketing and marketing automation platforms such as HubSpot, Mailchimp or equivalent.
• Good understanding of digital campaign tracking, UTM tagging, conversion tracking and marketing analytics.

Responsibilities

• Support translating the approved digital marketing strategy into campaigns and activities.
• Ensure campaigns are delivered on time and aligned with objectives, budgets and brand standards.
• Manage campaign setup including audience targeting, objectives, creative requirements, landing pages and tracking.
• Monitor campaign performance with KPIs like reach, CTR, CPL, conversion rate and lead quality.
• Manage day-to-day content planning, publishing and monitoring across social media platforms.
• Develop engaging content aligned with campaign themes and brand identity.
• Coordinate content creation with designers, agencies and content providers.
• Support SEO initiatives to improve search visibility and relevant traffic.
• Coordinate website updates and content changes with IT and partners.
• Ensure digital leads are captured, categorized and routed to the right team.
• Execute email marketing and nurture journeys based on audience segments.

Skills

Digital marketing

Campaign management

Social media management

Content creation

SEO/SEM

Analytics & reporting

CRM & marketing automation

Team collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Mailchimp

Google Ads

Meta Ads

LinkedIn Ads

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

The incumbent is responsible for executing and optimising Planworth's digital marketing initiatives to strengthen brand visibility, generate qualified leads, engage target audiences and support business growth. The role is responsible for translating approved digital marketing strategies into effective campaigns, content and online engagement activities across relevant digital channels. This includes campaign execution, social media, content, website, search, email marketing, CRM and marketing automation, digital analytics and lead management.

The Senior Executive is expected to take end-to-end ownership of assigned digital marketing campaigns and workstreams, from planning and execution through performance monitoring, optimisation and reporting. The role works closely with other relevant departments to ensure digital activities contribute to lead generation, customer engagement and measurable business outcomes.

Duties and Responsibilities:

Support in translating the approved digital marketing strategy, campaign roadmap and content calendar into actionable campaigns and activities.

Ensure assigned campaigns and digital activities are delivered accurately, on time and in accordance with approved objectives, budgets and brand standards.

B. Digital Campaign & Performance Marketing

Manage campaign set-up including audience targeting, campaign objectives, creative requirements, landing pages, lead forms, tracking and conversion mechanisms.

Monitor campaign performance including reach, engagement, click-through rate, cost per lead, conversion rate, lead quality and other approved KPIs.

C. Social Media & Online Engagement

Manage day-to-day content planning, publishing and monitoring across Planworth's social media platforms.

Develop and coordinate engaging social media content aligned with approved campaign themes, business priorities and Planworth's brand identity.

Monitor comments, messages, enquiries and online interactions and ensure appropriate responses or escalation.

Ensure all social media content is accurate, timely, professional and appropriately approved before publication.

D. Content Development & Editorial Management

Create, edit and coordinate articles, social media posts, videos, infographics, newsletters, email content, landing pages, presentations and other digital marketing materials.

Work with internal stakeholders, designers, agencies and content providers to develop high-quality marketing assets.

Ensure content is clear, accurate, engaging, commercially relevant and aligned with approved brand and communication standards.

Support SEO initiatives to improve search visibility, qualified website traffic and relevance for priority audiences.

Coordinate website updates, technical fixes and content changes with IT, agencies and approved service providers.

Ensure digital leads are accurately captured, categorised and routed to the appropriate Business Relationship team within the agreed service standard.

Execute email marketing and automated nurture journeys based on approved audience segments and campaign objectives.

G. Digital Design, Multimedia & Brand Execution

Coordinate the development of digital creative assets including graphics, videos, animations, photography and other multimedia materials.

Apply Planworth's approved brand identity, visual standards, messaging and communication guidelines consistently across digital channels.

Track and analyses digital marketing performance using relevant analytics, advertising, social media, CRM and marketing automation platforms.

Prepare regular reports covering campaign performance, traffic, engagement, leads, lead quality, conversion, cost efficiency and other approved KPIs.

Ensure assigned digital marketing activities comply with applicable laws, internal policies, approval requirements, brand standards, platform requirements and data protection obligations.

Ensure customer and marketing data is handled appropriately and confidentially.

Coordinate with digital agencies, media partners, creative vendors, technology providers and other external partners for assigned projects.

Monitor vendor deliverables against agreed scope, quality, timelines and requirements.

Stay updated on digital marketing trends, emerging platforms, technologies, content formats, AI applications and changing customer behaviour.

Explore and recommend practical digital tools and approaches that can improve marketing efficiency, customer experience, lead generation or conversion.

Job Requirements

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Multimedia or a related field.

4–6 years of proven working experience in digital marketing, performance marketing, social media, content marketing, website management, CRM or marketing technology.

Demonstrated experience in planning and executing digital marketing campaigns with measurable results.

Experience in B2B, financial services, SME financing, professional services or another regulated industry would be an added advantage.

Experience working with internal stakeholders, agencies, vendors and cross-functional teams.

Strong working knowledge of digital advertising platforms such as Google Ads, Meta Ads and LinkedIn Ads.

Working knowledge of Google Analytics, SEO tools, social media management platforms and content management systems.

Experience with CRM, email marketing and marketing automation platforms such as HubSpot, Mailchimp or equivalent.

Good understanding of digital campaign tracking, UTM tagging, conversion tracking and marketing analytics.

Proficiency in content creation and social media management.

Basic design and video-editing skills using Canva, Adobe Creative Suite or similar tools would be an advantage.

Good understanding of website content management, SEO and conversion optimization.

Demonstrates a strong determination to achieve goals and overcome challenges.

Takes proactive steps and demonstrates initiative to take on tasks independently.

Hard-working and diligence in carrying out responsibilities.

A Goal Go-Getter to achieve objectives and meet targets.

Curious and hungry to succeed in their role.

An enthusiastic learner to acquire new knowledge and skills.

We appreciate your talent: Benefits and Perks

• Competitive basic salary.
• Attractive annual performance bonus. Our rewards philosophy matches pay to performance, potential and work ethics.
• Insurance coverage for staff - Group Hospitalization, Group Term Life and Group Personal Accident.
• Other staff benefits such as Medical claims, Company trips, Teambuilding activities, Wedding gifts, Child Birth gifts and many more.
• Large, modern, luxury, advanced and trendy office layout for your optimum safety, comfort and performance, prayer room, pantry service, training room and a secure basement parking.
• We are committed to employee health, wellbeing and comfort – We provide ergonomic adjustable chairs and desks to support and promote good health and body posture. Ergonomic chairs and tables are highly adjustable to suit the natural position of your joints and body type to align your shoulders, provide hips and spine support, increased productivity, and enhanced employee comfort.
• Excellent personal development opportunities such as Leadership skills, Negotiation skills, Communications skills, Time management skills, Organizational skills, Mentoring programmes, etc. as part of career development. We provide coaching and on-the-job training for suitable candidates as part of long term career mapping. There are opportunities to diversify into other roles within the company.

Where are we? Ideal Location

Close to Putra LRT - Ampang Park Station (5 mins walk)

Adjacent to MRT - Ampang Park Station (5 mins walk)

Working day: 5-days work

Surrounded by shopping centres - short walking distance to KLCC, Avenue K, Intermark and etc.

Located on the ground floor of a 33 storey building with more than 10,000ft of work space.