Senior Executive, Branding (Group Communication)

Perusahaan Otomobil Nasional Sdn Bhd (PROTON); Subang Jaya; On-site; MYR 60,000 - 96,000; Full time

Job summary

PROTON is seeking a Senior Executive, Branding (Group Communication) to develop and implement brand strategy across domestic and international markets, leveraging brand and product equities and consumer insights. The role focuses on establishing a strong brand identity, loyalty, and growth by guiding CI governance, activation, and partnerships.

You will collaborate with internal and external stakeholders, manage trademark/IP matters, and support strategic brand planning, while providing monthly

Qualifications

• Bachelor’s degree in marketing/branding or related field.
• 2–5 years in brand management or marketing communications.
• Experience in brand activation, events, sponsorships or campaigns.
• Strong project and stakeholder management skills.

Responsibilities

• Brand CI governance and guideline execution.
• Internal and external branding, activation, and partnerships for domestic and international markets.
• Assist in strategic brand planning and roadmaps (short to mid-long term).
• Trademark/IP management liaison with Legal and Finance on licensing and transfer pricing.
• Monthly divisional reporting and supporting brand executions (events, sponsorships, etc.).

Skills

Brand strategy

Stakeholder management

Project management

Communication

Presentation skills

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing, Business Administration, Communications, Advertising, Branding

Tools

PowerPoint

Excel

Job description

Senior Executive, Branding (Group Communication)

To support and contribute to the development of brand strategy for short and longer-term objectives, by leveraging on brand and product equities, and consumer insights (e.g., Brand Vision and Architecture, Product Positioning, Price Positioning etc).

To establish and maintain a strong and differentiated brand identity that resonates with the target market, creates customer loyalty, and drives business growth. It involves the development, implementation, and monitoring of strategies that shape the perception and reputation of the brand in the minds of consumers, employees, and other stakeholders.

Job Description

1. Brand Corporate Identity (CI) Management & Governance

To assist in preparing and executing the brand CI guideline.

To conduct brand compliance audit and reporting in quarterly manner.

To support in reviewing and providing guidance to related stakeholders (domestic & international) on their deliverables to ensure they comply to the guideline.

2.Internal and External Branding (Communication & Activation)

To assist in preparing and executing tangible brand communication, activation and/or partnership to strengthen brand image and build brand equity for domestic and international markets.

To collaborate and leverage on the strengths of internal and external stakeholders in building PROTON’s brand strategy.

3.Brand Strategic Planning Support (Short to Mid-long Term)

Assist in strategic planning for overall brand roadmap for existing and/or new brand(s).

4.Trademark & Intellectual Property Right Management

To liaise with Group Legal on corporate & product and/or service brand trademark for PROTON and other new brand(s) for domestic and international markets.

To liaise with Group Finance on transfer pricing related to Intellectual Property Right and its licensing fee.

5. Others

To prepare monthly divisional reporting on project status.

To handle administrative works related to procurement and finance matters e.g. CAPEX & OPEX.

To assist in all brand executions (brand communication, event, sponsorship, corporate identity guideline and governance).

Job Requirement:

• Bachelor’s Degree in Marketing, Business Administration, Communications, Advertising, Branding, or a related field.
• 2–5 years of relevant experience in brand management, brand strategy, marketing communications, or a related field.
• Experience in brand communication, activation, events, sponsorships, partnerships, and campaign execution.
• Strong project management, stakeholder management, communication, and presentation skills.
• Ability to work effectively with cross-functional, external, domestic, and international stakeholders.
• Good analytical and problem-solving skills, with the ability to translate consumer and market insights into actionable brand strategies.
• Exposure to trademark/IP management, licensing, procurement, budgeting, and finance processes is an added advantage.
• Proficient in Microsoft Office, particularly PowerPoint and Excel.
• Strong command of English; Bahasa Malaysia proficiency is an advantage.
• Proactive, detail-oriented, commercially aware, and able to manage multiple projects in a fast-paced environment.

Automobile technology that's the pride and symbol of Malaysian innovation and dedication. 1985 marked a momentous year in Malaysia's history when the country's first national car, the Proton Saga, rolled out for the masses. PROTON is more than just a car company as its inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations.

Today, PROTON continues designing and building cars which has remained an elusive dream for most nations, but made a reality for Malaysia in 1985 and has since been driving the landscape of Malaysia’s automotive industry.

PROTON

Automobile technology that's the pride and symbol of Malaysian innovation and dedication. 1985 marked a momentous year in Malaysia's history when the country's first national car, the Proton Saga, rolled out for the masses. PROTON is more than just a car company as its inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations.

Today, PROTON continues designing and building cars which has remained an elusive dream for most nations, but made a reality for Malaysia in 1985 and has since been driving the landscape of Malaysia’s automotive industry.