Senior Brand Strategy & Activation

PROTON; Subang Jaya; On-site; MYR 67,000 - 112,000; Full time

Job summary

PROTON is seeking a Senior Executive, Branding (Group Communication) in Malaysia to support and contribute to the development of brand strategy. The role leverages brand and product equities, consumer insights, and market positioning to establish a strong, differentiated brand identity.

You will work to ensure consistent brand perception across consumers, employees, and stakeholders, coordinating brand governance, activations, partnerships, and intellectual property matters with internal teams

Qualifications

• Bachelor's degree in a relevant field.
• 2-5 years of brand experience including management, strategy, and campaigns.

Responsibilities

• Assist in brand CI guideline preparation and governance.
• Conduct quarterly brand compliance audits and reporting.
• Advise stakeholders domestically and internationally on brand guideline adherence.
• Develop and execute tangible brand communications, activations, and partnerships to strengthen brand image.
• Collaborate with internal and external stakeholders to build PROTON's brand strategy.
• Support strategic brand planning for short to mid-long term roadmap.
• Liaise with Group Legal on trademark/IP and with Group Finance on licensing fees.

Skills

Brand management

Brand strategy

Marketing communications

Stakeholder management

Project management

Cross-functional collaboration

Education

Bachelor's Degree in Marketing/Business Administration/Communications/Advertising/Branding

Tools

Microsoft Office

PowerPoint

Excel

Job description

PROTON is seeking a Senior Executive, Branding (Group Communication) in Malaysia to support and contribute to the development of brand strategy. The role leverages brand and product equities, consumer insights, and market positioning to establish a strong, differentiated brand identity.

You will work to ensure consistent brand perception across consumers, employees, and stakeholders, coordinating brand governance, activations, partnerships, and intellectual property matters with internal teams