Senior Event & Communication Specialist

GENESIS MILLENNIUM FALCON SDN. BHD.; Kuala Lumpur; Hybrid; MYR 90,000 - 150,000; Full time

Job summary

Genesis Millennium Falcon SDN. BHD. in Malaysia seeks a Senior Event & Communications Specialist for Infinix Malaysia to lead strategic partnerships, coordinate events and brand activations, and grow online and offline communities.

You will manage partnerships, launches, campaigns, and influencer programs, collaborating with agencies, venues, and internal teams to deliver integrated marketing that aligns with brand objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
• 3–6 years of experience in Marketing Communications, Brand Communications, IP Partnerships, Event Planning, or Integrated Marketing.
• Experience with consumer technology, smartphones, lifestyle brands, or esports is a plus.

Responsibilities

• Identify and develop brand partnerships, sponsorship, and collaboration opportunities.
• Build relationships with brands, platforms, event organizers, communities, and industry partners.
• Lead partnership discussions, align objectives, define collaboration scope, and manage key deliverables.
• Lead and coordinate product launches, media events, roadshows, retail activations and esports events.
• Collaborate with agencies, vendors, venues, talents, partners, and internal teams to ensure high-quality execution.
• Develop event concepts and experiences aligned with campaign and brand objectives.
• Grow and strengthen Infinix's online and offline communities.
• Monitor community sentiment and translate insights into communications opportunities.
• Oversee allocation and utilization of marketing resources across PR, partnerships, events, and influencer campaigns.
• Manage branded merchandise, assets, product seeding, and event resources.

Skills

Brand Partnerships

Events

Community Building

Integrated Communications

Media Relations

Stakeholder Management

English

Bahasa Malaysia

Mandarin

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business

Tools

PR Agencies

Event Vendors

Job description

Senior Event & Communications Specialist with Infinix Malaysia. This role involves leading strategic partnerships, coordinating events and brand activations, building and nurturing communities, and managing marketing resources to support integrated communications and brand objectives.

Key responsibilities

Identify and develop relevant brand partnership, sponsorship, and collaboration opportunities

Build relationships with brands, platforms, event organizers, communities, and industry partners

Lead partnership discussions, align objectives, define collaboration scope, and manage key deliverables

Lead and coordinate product launches, media events, roadshows, retail activations, esports events, fan engagements, and partnership activations

Work closely with agencies, vendors, venues, talents, partners, and internal stakeholders to ensure high-quality execution

Develop event concepts and experiences that align with campaign and brand objectives

Develop and execute initiatives to grow and strengthen Infinix's online and offline communities

Monitor community sentiment, conversations, and consumer feedback, and translate insights into communication and marketing opportunities

Oversee the planning, allocation, and utilization of marketing resources across PR, partnerships, events, community activities, and influencer campaigns

Manage branded merchandise, campaign assets, product seeding, sample devices, promotional items, and event resources

About you

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field

3-6 years of relevant experience in Marketing Communications, Brand Communications, IP Partnerships, Event Planning, or Integrated Marketing

Experience in consumer technology, smartphones, consumer electronics, lifestyle, gaming, esports, FMCG, or youth-focused brands is preferred

Strong understanding of PR, events, partnerships, community building, and integrated communications

Strong project ownership and ability to manage multiple workstreams independently

Strong media, agency, partner, and stakeholder management experience

Strong written and verbal communication skills in English and Bahasa Malaysia

Mandarin is an added advantage

Commercially aware, culturally connected, and able to identify relevant brand opportunities