Senior Digital Marketing Lead – TikTok & E‑commerce

NEXVIBE DIGITAL SDN. BHD.; Kuala Lumpur; On-site; MYR 51,000 - 61,000; Full time

Benefits offered by this job

Accommodation provided

Job summary

NEXVIBE DIGITAL SDN. BHD. in Kuala Lumpur is seeking a Senior Marketing Executive to lead and execute integrated digital marketing, social media, website and e-commerce initiatives, driving brand visibility and customer acquisition.

You will plan and optimise campaigns across Meta, TikTok and other platforms, manage paid media, monitor metrics such as reach, CTR, CPC, CPA and ROAS, develop TikTok campaigns, and oversee the brand site and online sales channels.

Qualifications

• Experience with TikTok marketing and TikTok Ads
• Proficiency with Meta Ads Manager
• Strong digital & performance marketing能力
• Experience in managing e-commerce channels
• Website and landing page optimization skills
• Experience with Google Ads
• Familiarity with Google Analytics / Looker Studio
• Social media marketing expertise across platforms
• Ability to plan and execute campaigns end-to-end
• Data analysis and performance reporting capabilities

Responsibilities

• Plan, execute and optimise digital marketing campaigns across Meta, TikTok and other relevant digital platforms.
• Manage and optimise paid advertising campaigns to drive traffic, leads, conversions and sales.
• Monitor key performance metrics including reach, engagement, CTR, CPC, CPA, conversion rate, ROAS and revenue.
• Take ownership of TikTok marketing activities, including campaign planning, content direction, paid media and performance optimisation.
• Develop and execute TikTok campaigns that increase brand awareness, engagement, traffic and conversions.
• Manage and continuously improve the brand website as a key marketing and conversion channel.
• Manage and grow the company's e-commerce channels and online sales performance.
• Plan, coordinate and execute multiple marketing campaigns concurrently, from campaign planning through to execution and post-campaign analysis.
• Prepare weekly and monthly marketing performance reports and translate data into actionable insights and recommendations.
• Assist in planning and managing marketing budgets across multiple channels and campaigns.

Skills

TikTok Marketing & TikTok Ads

Meta Ads Manager

Digital & Performance Marketing

E-Commerce Management

Website & Landing Page Management

Google Ads

Google Analytics / Looker Studio

Social Media Marketing

Campaign Planning & Execution

Data Analysis & Performance Reporting

Job description

NEXVIBE DIGITAL SDN. BHD. in Kuala Lumpur is seeking a Senior Marketing Executive to lead and execute integrated digital marketing, social media, website and e-commerce initiatives, driving brand visibility and customer acquisition.

You will plan and optimise campaigns across Meta, TikTok and other platforms, manage paid media, monitor metrics such as reach, CTR, CPC, CPA and ROAS, develop TikTok campaigns, and oversee the brand site and online sales channels.