Senior Digital Marketing Executive

Nutritionpro Sdn Bhd; Selangor; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A leading nutrition firm in Selangor is seeking an experienced Digital Marketing Manager to lead strategy and execution of marketing initiatives. The role involves overseeing campaigns, managing budgets, and leading a dynamic team. Ideal candidates should have 3-5 years in digital marketing, excellent communication skills in Mandarin, English, and Bahasa Malaysia, and strong analytical abilities. The position offers a competitive salary with commission potential, hybrid working arrangements, and growth opportunities within the company.

Benefits

Competitive basic salary + commission

Yearly bonus & increments

12 days annual leave + public holidays

Career growth opportunities

Training & development programs

Qualifications

• 3–5 years of proven experience in digital marketing.
• Proven exposure to leadership in a marketing role.
• Strong knowledge of performance marketing and analytics.

Responsibilities

• Lead the development and execution of digital marketing strategies.
• Oversee campaign planning and performance evaluation.
• Manage paid media channels and optimize ROI.
• Oversee creation of engaging content across digital platforms.

Skills

Digital marketing expertise

Leadership skills

Analytical skills

Fluent in Mandarin

Fluent in English

Fluent in Bahasa Malaysia

Education

Bachelor’s Degree in Marketing or related field

Master’s degree (optional)

Tools

Google Analytics

SEO tools

CRM/email automation tools

Social media platforms

Job description

Requirement

• Bachelor’s Degree in Marketing, Business, or related field (Master’s is a plus).
• 3–5 years of proven experience in digital marketing, with leadership exposure.
• Strong knowledge of paid media, analytics tools (Google Analytics, SEO, etc.), and -CRM/email automation.
• Familiar with social media platforms including Facebook, TikTok, IG Reels, and Xiaohongshu.
• Strong analytical, problem-solving, and leadership skills.
• Fluent in Mandarin, English, and Bahasa Malaysia with excellent writing and communication.

Responsibility

Strategy & Leadership

• Lead the development and execution of comprehensive digital marketing strategies in alignment with the company’s OKRs and sales objectives.
• Oversee campaign planning, budgeting, and performance to ensure optimal business impact.
• Provide leadership, mentorship, and guidance to the marketing team to foster a high-performance culture.
• Collaborate cross-functionally with sales, design, and product teams to ensure marketing initiatives support overall business goals.

Performance Marketing & Analytics

• Manage paid media channels including Google Ads, Meta Ads, and TikTok Ads with a strong focus on ROI and conversion optimization.
• Conduct performance analysis, A/B testing, and funnel optimization to drive continuous improvement.
• Monitor, evaluate, and report on key marketing metrics to support strategic decision-making.
• Ensure efficient allocation and utilization of marketing budgets.

Content & Brand Growth

• Oversee the creation and distribution of high-quality, engaging content across multiple digital platforms (Facebook, Instagram, TikTok, YouTube, Xiaohongshu, etc.).
• Ensure brand consistency and alignment across all marketing materials and campaigns.
• Build and maintain relationships with influencers, affiliates, and brand partners to strengthen brand visibility and engagement.
• Drive innovation in campaign concepts, digital activations, and live-streaming initiatives.

Market Research & Innovation

• Stay abreast of emerging digital trends, tools, and technologies to maintain a competitive edge.
• Conduct market and competitor analysis to identify new opportunities for growth.
• Recommend and implement innovative strategies, tools, or partnerships to enhance marketing effectiveness.

Benefits

• Competitive basic salary + commission
• Commission with salary can be up to over RM10,000
• Hybrid working arrangement
• Yearly bonus & increments
• 12 days annual leave + public holidays
• Career growth opportunities + leadership track
• Decentralized decision-making culture
• Training & development programs
• A positive, non-toxic, and supportive team environment
• Chance to lead your own department and drive impact directly
• Long-term opportunity to grow with the company (including potential equity/shareholding for the right candidate)