Senior Creative Designer

KEF | Kent Engineering & Foundry; Petaling Jaya; On-site; MYR 70,000 - 110,000; Full time

Job summary

KEF | Kent Engineering & Foundry in Malaysia invites a Brand Designer to partner with Global Marketing, shaping creative concepts from idea to execution across digital and print. You will drive brand excellence, ensure consistency, and translate strategies into locally relevant campaigns.

You will collaborate with cross-functional teams, manage multiple projects, and stay ahead of design trends including AI-driven approaches while maintaining brand integrity. Excellent portfolio required.

Qualifications

• Degree or diploma in Design, Fine Arts, or related field.
• 5+ years in branding/graphic design/advertising with print experience (agency or in-house).
• Portfolio demonstrating branding/graphic/digital production and social content.
• Experience in global teams or cross-cultural collaboration.

Responsibilities

• Develop creative direction and design solutions aligned with global and local campaign strategies, brand positioning, and market objectives.
• Translate marketing requirements into locally relevant campaigns across customer touchpoints.
• Uphold global brand standards and ensure consistent, high-quality visual communication.
• Own the end-to-end design process, from concept development and design direction to final artwork and production.
• Create assets across digital and physical channels, including social, eDMs, banners, advertising, POSM, OOH/DOOH and events.
• Manage external vendors and production partners to ensure clear execution, quality, and timely delivery.
• Partner with Global Marketing and cross-functional teams to develop and deliver integrated campaign initiatives.
• Present and communicate creative ideas clearly to build alignment and influence decisions.
• Drive new ideas and adopt relevant design trends and AI power creative when creating assets.
• Coordinate with internal design teams and external vendors on design requirements, production feasibility, quality control and implementation.

Skills

Adobe Creative Suite

Art direction

Branding

Print production

Social content

Project management (Asana)

English proficiency (Chinese a plus)

AI in design

Education

Design or Fine Arts degree

Tools

Asana

Figma

Illustrator

Photoshop

InDesign

Job description

About the Role

This role will assist the Brand Design to drive creative excellence from concept to execution as a key member of our Global Marketing team. Collaborate cross-functionally with stakeholders to deliver innovative solutions that achieve strategic objectives. You’ll champion user-centred design principles while inspiring creativity and fostering a collaborative, transparent culture. This role demands proactive ‘can do’ attitude, a solutions-oriented mindset, and the ability to translate bold ideas into compelling brand experiences.

Key Responsibilities

Strategic & Conceptual

• Develop creative direction and design solutions aligned with global and local campaign strategies, brand positioning, and market objectives.
• Translate marketing requirements into impactful, locally relevant campaigns across customer touchpoints.
• Uphold global brand standards and ensure consistent, high-quality visual communication.

Execution & Production

• Own the end-to-end design process, from concept development and design direction to final artwork and production.
• Create assets across digital and physical channels, including social, eDMs, banners, advertising, POSM, OOH/DOOH and events.
• Manage external vendors and production partners to ensure clear execution, quality, and timely delivery.

Collaboration & Innovation

• Partner with Global Marketing and cross-functional teams to develop and deliver integrated campaign initiatives.
• Present and communicate creative ideas clearly to build alignment and influence decisions.
• Drive new ideas and adopt relevant design trends and AI power creative when creating assets (still or animated) while maintaining brand alignment.
• Coordinate closely with internal design teams and external vendors on design requirements, production feasibility, quality control and implementation.

Qualifications

Education & Experience:

• Degree or diploma in Design, Fine Arts, or related field
• 5+ years of creative experience in experience in branding/graphic design/advertising industry, with strong creative, design sense and organizational skills preferable in print skillset (agency or in-house)
• Portfolio demonstrating expertise in branding / graphic / print / digital production and social content
• Proven experience in global team environments or cross-cultural collaboration

Skills & Competencies:

• Advanced Adobe Creative Suite skills (Illustrator, Photoshop, InDesign, Figma)
• Consumer-focused mindset with strong art direction and conceptual abilities
• Demonstrated capability in integrating Al design workflows into daily production
• Fluent English (Chinese a plus); ability to articulate design rationale
• Strong project management skills (Asana proficiency preferred)
• Self-motivated, resourceful, detail-oriented and able to work both independently and as team-player with strong work ethics