Senior Content Specialist

Kredence Creative Solutions Sdn Bhd; Kuala Lumpur; On-site; MYR 112,000 - 201,000; Full time

Job summary

Kredence Creative Solutions Sdn Bhd in Malaysia is seeking a Senior Content Specialist to lead content strategy within a pod team, collaborating with Distribution and Content Marketing Specialists to drive growth for client accounts.

You will own high-value content across formats, guide junior teammates, analyze data, develop content calendars, and ensure on-brand messaging that resonates across the customer journey.

Qualifications

• 4–5 years of experience as Content Specialist/Executive, agency experience required.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven track record in end-to-end content strategy across multiple client accounts.

Responsibilities

• Develop content for blogs, social, email, and website with core landing pages.
• Analyze customer data and content performance for optimization.
• Govern content calendars across assigned accounts.
• Collaborate with designers to ensure brand-aligned visuals.
• Provide high-level oversight of content produced by junior staff.
• Train Junior and Associate Content Specialists on SOPs.

Skills

Content strategy

Data analysis

Market research

Writing & editing

Agency experience

Team mentorship

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Job description

We are seeking a talented and creative Senior Content Specialist to work within a pod team structure, working closely alongside Distribution and Content Marketing Specialists to grow client accounts. The ideal candidate will possess a deep understanding of consumer journeys, marketing funnels, and marketing strategies. This role requires a strong command of content strategy, message impact at each stage of the customer journey, and the judgement to guide junior team members while independently managing complex, high-value client work.

Key responsibilities

Develop a deep understanding of the client's target audience, their profile, needs, and pain points, drawing on relevant market research and data analysis to inform content direction.

Partner closely with Distribution/Channel Marketing Specialists, who are responsible for architecting the customer journey and funnel mapping, to understand the touchpoints and conversion opportunities identified within that journey.

Own the identification of content impact at each relevant point of the customer journey or funnel — determining what type of content will resonate most and drive the highest impact at each specific stage, based on the journey/funnel groundwork.

Create and oversee high-quality content across formats, including blog posts, articles, social media copy, email newsletters, and website copy, with particular ownership of high-value content types such as core landing page strategy and key content hooks for flagship campaigns.

Quality‑control creative output across social and content formats (static/video) to ensure ideas are sharp, on‑brand, and scroll‑stopping.

Analyze customer data and content performance insights on an ongoing basis to identify trends and opportunities for content optimization.

Develop and govern content calendars across assigned accounts, ensuring both consistency of execution and strategic alignment with broader campaign objectives.

Collaborate closely with designers and the creative team to ensure content visuals are developed in a way that is consistent with the intended message, tone, and brand alignment.

Work with clients to understand their business objectives, target audience, and brand voice, and present content strategies and recommendations clearly and confidently, adjusting in real time based on client feedback.

Embrace thought leadership by staying current on industry news, technology trends, and best practices in the digital content space, and apply this knowledge to elevate client strategies.

Review and provide high‑level oversight on content produced by Associate and Junior Specialists, focusing on consistency of message delivery and the overall effectiveness of content strategy, with hands‑on support provided where needed.

Train and guide Junior and Associate Content Specialists on content best practices and agency SOPs. Create and oversee high‑quality content across formats, including blog posts, articles, social media copy, email newsletters, and website copy, with particular ownership of core landing page strategy and key content hooks for flagship campaigns

About you

Minimum 4-5 years of working experience as a Content Specialist/Executive, Digital Marketing Executive, or in a related field, with agency experience required

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Proven track record of owning content strategy end‑to‑end, ideally across multiple client accounts simultaneously in a marketing agency

Strong understanding of consumer behaviour, marketing funnels, and marketing principles with the ability to translate journey/funnel context into targeted, high‑impact content decisions at each stage

Strong creative instinct and ability to judge the quality of social content, hooks, and creative concepts

Experience conducting market research and data analysis to inform content direction

Excellent writing and editing skills, with the ability to adapt across styles and tones and the judgement to critique and elevate others' writing to a consistent standard.

Experience conducting market research and data analysis to inform content direction.

Ability to review and provide constructive feedback on content strategy and messaging consistency produced by junior team members.

Creative thinking and problem‑solving skills.

Unlock job insights

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Content Specialist?
• Which of the following types of qualifications do you have?
• Do you have Digital Content Marketing experience?

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