Senior Manager (New Business Development)

Cheil Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Cheil Malaysia is seeking a seasoned business development professional to fuel agency growth by actively sourcing new leads, conducting outreach, and securing introductory meetings with prospective clients.

The role supports new business expansion through pitch execution, RFP responses, and proposal delivery to close new business wins. You will work with cross-functional teams to translate capabilities into client solutions.

Qualifications

• 5+ years in business development, sales, or account management in advertising or marketing agency.
• Proven track record of converting pitches and meeting revenue goals.
• Deep understanding of modern agency offerings (ATL/BTL, digital, retail branding, content).
• Exceptional public speaking and the ability to engage senior stakeholders.
• Strong understanding of profit margins, billing, retainers, contracts.
• Strategic, self-motivated, resilient, collaborative with strong interpersonal skills.

Responsibilities

• Identify, map, and pursue high-value new business opportunities across sectors from government boards to private organizations.
• Build and maintain a robust pipeline of inbound and outbound leads to hit revenue targets.
• Monitor market dynamics, industry trends, and competitor movements to spot opportunities.
• Lead RFI/RFP responses and pitch presentations end-to-end with Creative, Strategy, and Accounts leads.
• Translate agency capabilities (Integrated Campaigns, Retail Branding, Shoppertainment, Experiential, Digital/Social) into client solutions.
• Deliver persuasive pitch presentations to C-suite and senior marketing stakeholders.
• Structure profitable MSAs, retainers, and project-based proposals with Finance and Leadership.
• Ensure clear scope definitions, SOW accuracy, and target margins before deal closing.

Job description

Driven by a "hunter" mentality, this role fuels agency growth by actively sourcing new leads, conducting business outreach initiatives, and securing introductory meetings with prospective clients. The individual in this position plays a vital support function for new business expansion by assisting in pitch execution, RFP responses, and proposal delivery to secure new business wins.

Job Responsibilities:

1) Strategic Prospecting & Pipeline Growth

• Identify, map, and pursue high-value new business opportunities across various sectors, ranging from government boards to private organizations.
• Build and maintain a robust, qualifi ed pipeline of inbound and outbound leads to achieve individual and agency revenue targets.
• Monitor market dynamics, industry trends, and competitor movements to spot emerging pitch opportunities.

2) Pitch & RFP Management

• Lead RFI/RFP responses and pitch presentations end-to-end, defi ning the winning strategic angle alongside Creative, Strategy, and Account Management leads.
• Translate complex agency capabilities (Integrated Campaigns, Retail Branding, Shoppertainment, Experiential, Digital/Social) into compelling client solutions.
• Deliver high-impact, persuasive pitch presentations to C-suite and senior marketing stakeholders.
• Work alongside Finance and Leadership to structure profi table Master Service Agreements (MSAs), Retainers, and Project-based proposals.
• Ensure clear scope defi nitions, Scope of Work (SOW) accuracy, and target profi t margins prior to deal closing.

Job Requirements:

• Experience: More than 5 years of proven business development, sales, or account management experience within an advertising, digital, or integrated marketing agency.
• Track Record: Demonstrated history of converting high-value pitches and meeting/exceeding revenue goals.
• Industry Knowledge: Deep understanding of modern agency offerings, including ATL/BTL campaigns, digital activation, retail branding, and content creation.
• Pitch & Presentation Skills: Exceptional public speaking skills and the ability to engage senior stakeholders effectively.
• Commercial Acumen: Strong understanding of agency profi t margins, billing structures, retainer modeling, and contract negotiations.
• Personal Attributes: Strategic, self-motivated, resilient, and collaborative with strong interpersonal skills.