Senior Business Development

REFORM; Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

REFORM is seeking a results-driven sales professional with experience in KOL/influencer marketing to brands. You will own the pipeline from first contact to signed contract and maintain the relationship post-sale, with support from leadership but no handouts of warm leads.

You will build pitches with our creative and strategy teams, run discovery calls, negotiate terms, and ensure accurate forecasting to drive renewals and growth.

Qualifications

• At least 2 years selling KOL, influencer or creator marketing to brands.
• 3–5 years in agency or adjacent sales overall.
• Track record of closing five and six figure deals that you can demonstrate.
• Comfortable in discussions with brand managers and procurement teams.
• Strong written English; Bahasa Malaysia or Mandarin is a plus.

Responsibilities

• Build and manage your own pipeline: outbound, referrals, inbound and partner-sourced.
• Run discovery calls to uncover the real business problem, not just the brief.
• Build pitches and proposals with the creative and strategy team, and present them yourself.
• Lead commercial negotiations, including KOL rate cards, scope, usage rights and contract terms.
• Hold the client relationship after the deal closes so it renews.
• Keep your pipeline and forecast accurate; we run on numbers, not optimism.

Skills

KOL sales

Pipeline management

Negotiation

Presentation

English writing

Tools

CRM

Job description

REFORM is a KOL and creative agency with offices in Malaysia, Singapore and the

and performance marketing for brands in beauty, F&B, home and living, and clinics. We

were named KOL Agency of the Year (Gold) at the MARKies, and we work off a 5,000+

creator database with our own selection and social listening process behind it.

About role

We are looking for someone who has already sold KOL or influencer marketing and wants

to do it with a stronger product behind them. You own your pipeline from first contact to

signed contract, and you stay close to the account after it signs. There is support around

you, but nobody hands you warm leads.

What you will actually do

• Build and work your own pipeline. Outbound, referrals, inbound and partner-sourced.
• Run discovery calls that get to the real business problem, not just the brief.
• Build pitches and proposals with our creative and strategy team, and present them yourself.
• Lead commercial negotiation, including KOL rate cards, scope, usage rights and contract terms.
• Hold the client relationship after the deal closes so it renews.
• Keep your pipeline and forecast accurate. We run on numbers, not optimism.

Who we are looking for

• At least 2 years selling KOL, influencer or creator marketing to brands. This is a must.
• 3 to 5 years in agency or adjacent sales overall. Creative, media, events, production or martech all count.
• A track record of closing five and six figure deals you can walk us through.
• Comfortable in a room with a brand manager on one side and procurement on the other.
• Strong written English. Bahasa Malaysia or Mandarin is a plus for this market.

What you get

• A sales system that is already documented, so you are not inventing process from scratch.
• Direct access to senior leadership and real coaching, not just a monthly number chase.
• Award winning campaign work to sell, and a delivery team that does not make you apologise after the sale.