Senior Brand Strategy & Celebrity Partnership

GST MALAYSIA PLT; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

EPF

SOCSO & EIS

Salary Adjustment & Yearly Bonus

Work Life Balance

Young & Vibrant Working Culture

Company Trip

Job summary

GST MALAYSIA PLT is seeking an experienced Senior Brand Strategy & Celebrity Partnership lead in Kuala Lumpur to own end-to-end campaigns for a multi-brand beauty portfolio. The role requires turning signed deals into measurable commercial outcomes, with on-set leadership and data-driven ROI reporting.

You will drive campaign planning, content execution, and cross-functional coordination, reporting directly to the Head of Brand Strategy & Celebrity Partnership.

Qualifications

• Hands-on experience in celebrity partnerships or influencer campaigns
• Active network with talent managers, agencies, or PR houses in Malaysia
• Proven ability to negotiate partnership costs, usage rights and exclusivity terms

Responsibilities

• Translate strategy briefs into executable campaign plans with timelines and on-set production
• Own on-set execution and production flow to ensure on-time, on-brief, on-budget delivery
• Manage content scheduling across Brand Ambassadors and long-term KOLs, meeting platform windows
• Coordinate with talent managers and agencies on availability, approvals and handoffs
• Build a central KOL/celebrity database with audience demographics, engagement benchmarks and contract history
• Produce weekly/monthly performance reports including Brand Sentiment, EMV and sell-through data

Skills

Celebrity partnerships

Influencer marketing

Talent management

Negotiation

Tools

Excel

Job description

Senior Brand Strategy & Celebrity Partnership

You will be the operational and owning the full execution chain of celebrity and KOL partnerships across a multi-brand beauty portfolio. This is not a support role, you will independently manage campaign lifecycles from data and scripting through to on-set execution and ROI reporting. You think in systems, execute with precision, and know how to turn a signed deal into measurable commercial outcomes.

Why should you join us?

Decisive decisions are made fast. You report directly to the Head of Brand Strategy & Celebrity Partnership, not through layers of middle management.

Opportunity to work at the intersection of pop culture, beauty, and commerce in one of SEA's fastest-growing beauty groups.

Be part of the founding team, and work on strategies for outcomes that are reflected directly by your effort and grow your career with the company!

Roles and Responsibilities:

A. Campaign and Content Execution

Translate the Head's strategic briefs into executable campaign plans: scripting, storyboarding, production timelines, and shoot logistics - brand by brand, not copy-paste.

Own on-set execution and production flow management. You are the person making sure the shoot runs on time, on brief, and on budget.

Manage content scheduling across all Brand Ambassador and Long-term KOL partnerships, ensuring deliverables hit platform windows (TikTok, Shopee Live, Instagram, etc.).

Coordinate directly with talent management agencies and artist managers on day-to-day logistics: availability, scheduling, content approvals, and deliverable handoffs.

B. Data, Reporting and Intelligence

Build and maintain a centralised KOL/celebrity database across all brands: audience demographics, engagement benchmarks, past campaign performance, and contract history.

Produce weekly and monthly performance reports that go beyond vanity metrics: Brand Sentiment, Earned Media Value (EMV), conversion data, sell-through rates, and cultural impact.

Monitor the Malaysian entertainment and influencer landscape proactively to surface emerging talent and competitive moves before they become obvious.

C. Team and Stakeholder Management

Delegating data collection, supplier coordination, material production, and cross-department follow-ups.

Serve as the operational bridge between the Brand Ambassador team and Trade Marketing: you hand off materials and activation plans, they place them into retail channels. Clean handoff, zero ambiguity.

Coordinate with Product Development on Brand Ambassador-related merchandise concepts originated by the Head, managing supplier sourcing through to finished goods.

Requirements:

At least 3 - 5 years of hands-on experience in celebrity partnerships, influencer marketing, or talent management - with proven FMCG or consumer brand exposure.

An existing, active network of talent managers, artist agencies, music labels, or PR houses in the Malaysian entertainment industry.

Demonstrated commercial negotiation ability in partnership cost, exclusivity terms, usage rights, ATL/BTL scoping, and contract finalisation.

Required to have agency OR brand exposure, but must have handled full end-to-end campaign cycle.

Strong proficiency in Microsoft Excel or Google Sheets for data compilation, tracking and reporting purpose.

Proven ability to lead or mentor junior team members as this role will be playing a team lead position as we expand our business.

On-set production experience would be an added advantage.

We are a branding company that carry several types of personal care products. Regardless of the traditional way of advertising our products, we're using the alternative way to promote our brand, which is using different types of social media platforms to gain exposure to the whole market. As the demand grows, we’re expanding our company, so we are now looking for those who are interested and talented in this particular field, we will provide sufficient step by step training to let you fully understand the whole working process. The fun part is you might get a chance to finally meet your favorite influencer. Superb term member with young & spiritual, fun working environment to work together.

• EPF
• SOCSO & EIS
• Salary Adjustment & Yearly Bonus
• Work Life Balance
• Young & Vibrant Working Culture
• Company Trip