Senior Business Analyst

RHB Banking Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

RHB Banking Group in Kuala Lumpur seeks a Senior Business Analyst to evaluate existing product features and customer journeys, identifying opportunities for high-value outcomes with a customer-centric focus. You will collaborate with business stakeholders and agile teams to redesign journeys and deliver enhanced product experiences.

Role involves gathering requirements, analysing processes, and driving innovations that improve user acquisition, engagement, revenue, and NPS while aligning with

Qualifications

• Proven experience in Business Analysis within banking, financial services, or digital transformation environments.
• Strong understanding of customer journey mapping, process optimisation, and value creation.
• Hands‑on experience with Agile environments and Scrum methodologies.

Responsibilities

• Assess existing product features and customer journeys to identify improvement opportunities and value creation.
• Collaborate with Agile squads to conceptualise and redesign best-in-class journeys.
• Gather requirements through workshops, surveys, and discussions; document and prioritise needs.

Skills

Business analysis

Customer journey mapping

Process optimization

Stakeholder management

Agile Scrum

Tools

Jira

Figma

Confluence

Job description

About The Role

We are seeking a highly motivated Senior Business Analyst to join our team. In this role, you will assess existing business product features and customer journeys while identifying opportunities for high-value creation with customer centricity at the core. You will collaborate closely with business stakeholders and technical teams within Agile squads to conceptualise, redesign, and deliver best-in-class customer journeys and product experiences. You will also play a key role in analysing business requirements, identifying operational improvements, and driving innovations that enhance user acquisition, engagement, revenue streams, and Net Promoter Score (NPS).

What You Will Be Doing

• Assess existing business product features and customer journeys to identify opportunities for improvement and value creation
• Work within Agile squads alongside business and technical teams to conceptualise and redesign best-in-class customer journeys
• Conduct requirements gathering through workshops, surveys, questionnaires, discussions, and role shadowing
• Identify pain points, process gaps, and opportunities to reengineer workflows for greater efficiency and value
• Perform value chain analysis and assess operational processes to drive optimisation and cost benefits
• Analyse and prioritise business requirements while researching market drivers, trends, and competitor practices locally and globally
• Develop and deliver clear, data-driven presentations and pitches to support proposed business solutions
• Collaborate closely with business stakeholders, technical teams, and senior management to ensure alignment with business goals
• Support the Business squad in proposing To-Be processes and obtain approvals from Compliance, Audit, Risk, and Legal governance teams
• Champion end-to-end customer journeys that emphasise customer centricity and exceptional customer experience
• Contribute to Agile delivery by writing user stories, defining acceptance criteria, and participating in usability testing
• Utilise Agile tools such as Jira, Figma, and Confluence to support delivery and collaboration
• Lead change management efforts including training, knowledge transfer, FAQs, and operational documentation
• Communicate complex ideas clearly through storytelling, presentations, and stakeholder engagement

What We're Looking For

• Proven experience in Business Analysis, preferably within banking, financial services, or digital transformation environments
• Strong understanding of customer journey mapping, process optimisation, and value creation
• Experience working in Agile environments with knowledge of Scrum methodologies
• Hands‑on experience with tools such as Jira, Figma, and Confluence
• Strong analytical and research skills with the ability to translate insights into actionable business solutions
• Excellent stakeholder management skills and ability to work with cross‑functional teams
• Strong communication skills (verbal and written) with the ability to present complex concepts clearly
• A proactive mindset with the confidence to challenge legacy processes and propose innovative solutions
• A digitally curious mindset and keen interest in leveraging emerging technologies and digital trends within the banking industry
• Flexible, resilient, and adaptable working style in fast‑paced environments

What We Offer

At RHB Banking Group, we are committed to fostering a collaborative and inclusive work environment that empowers our employees to reach their full potential. We offer competitive remuneration, comprehensive benefits, and ample opportunities for professional development and career growth.