Senior Brand Strategy & Campaign Lead

Unicharm Malaysia Trading Sdn Bhd; Petaling Jaya; On-site; MYR 67,000 - 112,000; Full time

Job summary

Unicharm Malaysia Trading Sdn Bhd is seeking a marketing professional to develop and implement comprehensive marketing strategies for the assigned segment. You will coordinate with designers and business partners to execute ATL & BTL activities aligned with brand guidelines.

The role emphasizes data-driven decision making, budgeting, and cross-functional collaboration to achieve sales targets and strengthen market presence in Malaysia.

Qualifications

• Bachelor’s degree in marketing or business-related field.
• Minimum 3 years’ experience in a similar marketing role (preferably FMCG).
• Proficient in English, Bahasa Malaysia and Chinese.

Responsibilities

• Develop marketing strategies and plans for the segment or portfolio.
• Implement marketing plans integrating product, pricing, positioning and promotion.
• Collect and analyze market data to propose recommendations.
• Plan and execute advertising campaigns and promotions; assess effectiveness.

Skills

Marketing planning

Analytical skills

Leadership

Interpersonal skills

Excel

Education

Bachelor Degree in Business Study or Marketing

Tools

Excel

Job description

Unicharm Malaysia Trading Sdn Bhd is seeking a marketing professional to develop and implement comprehensive marketing strategies for the assigned segment. You will coordinate with designers and business partners to execute ATL & BTL activities aligned with brand guidelines.

The role emphasizes data-driven decision making, budgeting, and cross-functional collaboration to achieve sales targets and strengthen market presence in Malaysia.