Brand Strategy & Campaigns Lead

SCC Marketing (M) Sdn Bhd; Puchong; On-site; MYR 48,000 - 72,000; Full time

Job summary

SCC Marketing (M) Sdn Bhd in Malaysia is seeking a Marketing Coordinator to assist in developing annual and monthly brand plans, support strategies, monitor performance and conduct market analyses.

You will plan campaigns, coordinate with internal teams and external agencies, support product launches, and ensure in-store execution and cross-functional collaboration with Sales, Finance and Supply Chain.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication or a related field.
• 2–4 years of experience in Brand Management, Marketing, Trade Marketing or FMCG.
• Experience in FMCG, Food & Beverage or consumer products will be an advantage.
• Strong analytical and problem-solving skills.
• Good project management and coordination skills.
• Able to manage multiple projects and meet deadlines.
• Good communication and interpersonal skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

• Assist in developing and executing annual and monthly brand plans aligned with business objectives.
• Support the development of brand strategies, positioning and marketing initiatives.
• Monitor brand performance and identify opportunities to improve visibility and market presence.
• Conduct market, consumer and competitor analysis to support planning and decision-making.
• Plan, coordinate and execute brand campaigns, promotions and consumer engagement activities.
• Coordinate with internal teams and external agencies to deliver campaigns on schedule.
• Prepare briefs, promotional materials and marketing assets; monitor execution.
• Support new product launches, relaunches and development activities.
• Coordinate launch timelines, materials and promotional activities; work with Sales for rollout.
• Ensure brand standards in-store; review in-store visibility and merchandising.
• Develop POSMs and trade marketing materials; conduct outlet visits as required.
• Monitor market trends and competitor activities; prepare regular reports.
• Support social media, digital marketing and other brand communications.
• Coordinate with agencies for content and creatives; ensure brand guidelines compliance.
• Obtain quotations, manage deliverables and timelines.
• Assist in preparing and monitoring brand budgets; track expenses.

Job description

SCC Marketing (M) Sdn Bhd in Malaysia is seeking a Marketing Coordinator to assist in developing annual and monthly brand plans, support strategies, monitor performance and conduct market analyses.

You will plan campaigns, coordinate with internal teams and external agencies, support product launches, and ensure in-store execution and cross-functional collaboration with Sales, Finance and Supply Chain.