Senior Brand Manager - FMCG Skincare

Randstad; Klang City; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading local player in the cosmeceutical industry is seeking a strategic Senior Brand Manager to lead brand initiatives and commercial performance. You will shape the brand strategy, manage product development, and mentor junior team members. The ideal candidate has 5-8 years of brand management experience, strong analytical and leadership skills, and is proficient in Excel and PowerPoint. This role offers the opportunity to drive innovation and collaborate with senior leadership in a dynamic environment.

Qualifications

• Minimum 5-8 years of progressive brand management experience, preferably in FMCG, skincare, or personal care.
• Proven track record in leading successful brand campaigns and new product launches.
• Strong commercial mindset with experience in data-driven brand strategy.

Responsibilities

• Lead the development and execution of long-range brand strategies and annual marketing plans for the portfolio.
• Champion the full new product development pipeline, from consumer insight and concept generation to launch execution.
• Collaborate with cross-functional teams to align on key commercial initiatives.

Skills

Strategic thinking

Leadership

Analytical skills

Communication skills

Project management

Stakeholder management

Education

Bachelor's Degree in Marketing, Business, or a related field

Tools

MS Excel

PowerPoint

Job description

About the Company

Our client is a leading local player in the cosmeceutical and skincare industry, known for its innovative and trusted products. With a strong commitment to quality and scientific backing, the company has a significant presence in the Malaysian market. They are looking for passionate brand builders to join their dynamic marketing team.

About the Role

We are seeking a strategic Senior Brand Manager to lead a key portfolio within the cosmeceutical division. You will be responsible for shaping the long-term brand strategy, driving innovation, and leading commercial performance. This senior role requires a strong leader who can manage key brand initiatives, mentor junior team members, and collaborate with senior leadership to drive sustainable growth.

Key Responsibilities

• Lead the development and execution of long-range brand strategies and annual marketing plans for the portfolio.
• Champion the full new product development (NPD) pipeline, from consumer insight and concept generation to launch execution.
• Develop strong brand positioning based on consumer insights, market trends, and competitor analysis.
• Lead the planning and execution of integrated marketing campaigns across all channels (ATL, BTL, Digital).
• Manage and optimize a significant A&P budget, tracking ROI and ensuring all spending is effective.
• Monitor brand performance, generate high-level business reviews and recommend growth strategies to senior management.
• Collaborate with cross-functional teams (Sales, Trade, R&D, Supply Chain) to align on key commercial initiatives.
• Lead and manage relationships with external agencies (creative, media, P.R.).
• Mentor and guide junior members of the marketing team, fostering a high-performance culture.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.
• Minimum 5-8 years of progressive brand management experience, preferably in FMCG, skincare, or personal care.
• Proven track record in leading successful brand campaigns and new product launches.
• Strong commercial mindset with experience in data-driven brand strategy.
• Excellent stakeholder, project management and agency management skills.
• Strong analytical, leadership and communication skills.
• Experience in mentoring or guiding junior team members is a plus.
• Proficient in MS Excel and PowerPoint.
• Strong command of English and Bahasa Malaysia.

Skills

No additional skills required.

Qualification

No additional qualifications required.

Education

Bachelor Degree.