Senior Brand Executive

Vinda SEA; Klang City; On-site; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Performance bonus

Hybrid work

Meal subsidy

Festive cash

Staff discounts

Free parking

Job summary

Vinda SEA in Klang is seeking a Senior Brand Executive to drive brand initiatives and support cross-functional campaigns. You will contribute to brand strategy, in-store activations, and digital planning while collaborating with a dynamic team.

The role requires 2–3 years in FMCG brand management, MS Office proficiency, and a proactive, data-driven mindset. You will thrive in a fast-paced environment with opportunities to influence campaigns and product launches.

Qualifications

• Bachelor’s degree in business, marketing, economics, psychology or related field.
• 2–3 years in brand management within FMCG.
• Ability to work in a fast-moving environment with tight timelines.
• Proficiency in MS Word, Excel and PowerPoint; basic digital & social platform knowledge.

Responsibilities

• Support in brand activities including strategic and tactical initiatives.
• Plan and execute digital plans across paid media, social, mobile, website and e-commerce.
• Assist ATL activities and coordinate agency briefings and materials.
• Monitor A&P budget and ensure spend stays within allocation.
• Conduct competitor analysis and report monthly insights.
• Prepare communication decks and liaise across departments for execution.

Skills

Brand management

Fast-paced environment

MS Word/Excel/PowerPoint

Digital & social platforms

Education

Bachelor's degree in Business, Marketing, Economics, Psychology or related field

Job description

Founded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, production and sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and has striven to provide high-quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, incontinence care, feminine care, baby care and professional hygiene solution under key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse, and Drypers.

What we offer

• Comprehensive medical and insurance coverage for you and your dependents, giving you greater peace of mind
• Performance bonuses that reward your contributions
• Hybrid work arrangement with flexi working hours to support greater flexibility
• Attractive meal subsidy to support your daily expenses
• Festive Cash for Your Celebrated Festival
• Exclusive staff purchase privileges on our products
• Free parking for your convenience

Ready to take your career to the next level?

We're looking for a passionate and driven Senior Brand Executive at Vinda SEA HQ located at Bandar Bukit Raja, Klang (next to Setia Alam). If you’re ready to grow, contribute, and make a meaningful impact with a supportive team, we’d love to hear from you.

How You'll Make an Impact?

Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online and etc.
• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
• In-store activation / Consumer Engagement activities e.g. roadshows & events.
• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

Digital Plan

• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website， e-comm and internet.

Above-the-Line (ATL) Activities

• Assist in the developmental and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

Competitor Analysis

• Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch.

Reporting

• Monitor and update marketing activities.
• Analyze and update monthly management reports on competitors.

What Makes You a Great Fit?

• Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field
• At least 2-3 year working experience in brand management within FMCG industry
• Ability to work in a fast-moving working environment with tight timelines.
• Intermediate skill in Microsoft Word, Excel and PowerPoint.
• Basic knowledge of digital & social platforms