Senior Brand Executive

Vinda SEA; Klang City; Hybrid; MYR 80,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Performance bonus

Hybrid work

Meal subsidy

Festive cash

Staff purchase privileges

Free parking

Job summary

Vinda SEA invites a Senior Brand Executive to join our Bandar Bukit Raja, Klang campus. You will drive brand strategies across our tissue and personal care categories, coordinating with marketing, sales, and product teams to deliver impactful campaigns.

We value a Bachelor’s degree in business/marketing and 2-3 years in FMCG brand management, with proficiency in MS Office and digital platforms. This role offers a hybrid work setup and attractive employee benefits.

Qualifications

• Bachelor’s degree in business, marketing, economics or related field.
• 2–3 years of brand management experience in FMCG.
• Ability to work in fast-moving environment with tight timelines.
• Proficiency in MS Word, Excel and PowerPoint; basic knowledge of digital & social platforms.

Responsibilities

• Assist in developing and implementing brand initiatives across channels.
• Coordinate sampling, POSM, and in-store activations to drive consumer engagement.
• Analyze competitive activity and market trends to inform branding strategy.

Skills

Brand management

FMCG experience

Digital platforms

MS Office

Education

Bachelor’s Degree in Business/Marketing/Economics/Psychology

Tools

MS Office

Job description

Founded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, production and sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and has striven to provide high-quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, incontinence care, feminine care, baby care and professional hygiene solution under key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse, and Drypers.

What we offer

Comprehensive medical and insurance coverage for you and your dependents, giving you greater peace of mind

Performance bonuses that reward your contributions

Hybrid work arrangement with flexi working hours to support greater flexibility

Attractive meal subsidy to support your daily expenses

Festive Cash for Your Celebrated Festival

Exclusive staff purchase privileges on our products

Free parking for your convenience

Ready to take your career to the next level?

We're looking for a passionate and driven Senior Brand Executive at Vinda SEA HQ located at Bandar Bukit Raja, Klang (next to Setia Alam). If you’re ready to grow, contribute, and make a meaningful impact with a supportive team, we’d love to hear from you.

How You'll Make an Impact?

Brand Activities

Support in recommendation and implementation of strategic and tactical brand initiatives.

Sampling at relevant touch points e.g. in-store, on-ground, online and etc.

Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery

In-store activation / Consumer Engagement activities e.g. roadshows & events.

Evaluate the effectiveness of the brand activities (post-mortem).

Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.

Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

Digital Plan

Provide ideas and input into the 360 digital plan during annual business plan.

Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website， e-comm and internet.

Above-the-Line (ATL) Activities

Assist in the developmental and implementation of ATL activities.

Involve in agency briefing and meetings.

Follow-up and coordinate on production materials requirement.

Advertising & Promotion (A&P) Budget

Monitor and manage marketing activities to be spent within the allocated A&P budget.

Competitor Analysis

Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch.

Reporting

Monitor and update marketing activities.

Analyze and update monthly management reports on competitors.

What Makes You a Great Fit?

Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field

At least 2-3 year working experience in brand management within FMCG industry

Ability to work in a fast-moving working environment with tight timelines.

Intermediate skill in Microsoft Word, Excel and PowerPoint.

Basic knowledge of digital & social platforms

Disclaimer

By sending us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process purpose. Vinda will only collect, use, process or disclose personal information where and when allowed under applicable laws.

Founded in 1985, Vinda is a leading hygiene company in Asia, integrating R&D, production, and sales. Guided by the philosophy “Healthy Lifestyle Starts with Vinda”, we offer high-quality hygiene products across tissue, incontinence care, feminine care, baby care, and professional hygiene solutions under brands including Vinda, Tempo, Tork, TENA, Dr. P, Libresse, Libero, and Drypers.

With 12 state-of-the-art production bases, Vinda has expanded across Asia, including Singapore, Malaysia, South Korea, and Thailand. Since joining RGE in 2024, Vinda is part of an integrated value chain, delivering a broad range of hygiene products and services to consumers.

Founded in 1985, Vinda is a leading hygiene company in Asia, integrating R&D, production, and sales. Guided by the philosophy “Healthy Lifestyle Starts with Vinda”, we offer high-quality hygiene products across tissue, incontinence care, feminine care, baby care, and professional hygiene solutions under brands including Vinda, Tempo, Tork, TENA, Dr. P, Libresse, Libero, and Drypers.

With 12 state-of-the-art production bases, Vinda has expanded across Asia, including Singapore, Malaysia, South Korea, and Thailand. Since joining RGE in 2024, Vinda is part of an integrated value chain, delivering a broad range of hygiene products and services to consumers.

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