Senior Brand & Content Strategist

you.co; Petaling Jaya; On-site; MYR 45,000 - 65,000; Full time

Job summary

You.co is in search of a talented Content Strategist to shape and lead our brand's narrative across various channels. The successful candidate will manage content strategy that resonates with consumers and develops engaging campaigns.

You'll be responsible for overseeing the content ecosystem, collaborating with teams to ensure brand messaging is consistent and effective, and analyzing performance to drive continual improvement.

Qualifications

• Strong understanding of content trends and consumer engagement.
• Experience in social media strategy and content planning.
• Ability to create engaging narratives and campaigns.

Responsibilities

• Lead content strategy and brand narrative development.
• Manage the content roadmap and produce engaging content.
• Collaborate with teams for integrated marketing campaigns.
• Measure and report on content performance and engagement.

Skills

Content Creation

Brand Strategy

SEO Knowledge

Social Media Management

Campaign Development

Tools

Content Management Systems

Analytics Dashboards

Job description

You.co is in search of a talented Content Strategist to shape and lead our brand's narrative across various channels. The successful candidate will manage content strategy that resonates with consumers and develops engaging campaigns.

You'll be responsible for overseeing the content ecosystem, collaborating with teams to ensure brand messaging is consistent and effective, and analyzing performance to drive continual improvement.