Senior Brand & Communications Strategist

Think City Sdn Bhd; George Town; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Think City Sdn Bhd is seeking a Senior Associate in Brand & Communications to support holistic brand and corporate communications strategies. The role spans KL and Penang with responsibilities across branding, content, PR and digital platforms.

You will work with external partners, manage website content for Think City and The Citymaker, and analyse social media insights to drive improvements. Collaboration with various teams is essential to align with Think City’s brand standards.

Responsibilities

• Support the Brand & Communications team in developing and implementing holistic brand and corporate communications strategies and messaging projects.
• Ensure the external branding and communications strategy is executed according to plan and contributes positively to Think City’s overall brand and reputation.
• Develop and manage corporate communications, business development communications and content projects as required.
• Monitor and implement branding, communications, content and PR initiatives across ATL, BTL, OOH and digital platforms, and recommend improvements where appropriate.
• Review and edit communications content to ensure accuracy, effectiveness and compliance with corporate standards and requirements set by funders or partners.
• Work with third-party partners and vendors to ensure timely implementation and maintain up-to-date reports.
• Manage website strategy and content for Think City and The Citymaker.
• Analyse social media and website analytics and recommend strategies and improvements based on insights.
• Assist in strategising, planning and implementing monthly EDMs.
• Support the Brand & Communications team in developing and implementing holistic brand and corporate communications strategies and messaging projects.
• Ensure the external branding and communications strategy is executed according to plan and contributes positively to Think City’s overall brand and reputation.
• Develop and manage corporate communications, business development communications and content projects as required.
• Monitor and implement branding, communications, content and PR initiatives across ATL, BTL, OOH and digital platforms, and recommend improvements where appropriate.
• Review and edit communications content to ensure accuracy, effectiveness and compliance with corporate standards and requirements set by funders or partners.
• Work with third-party partners and vendors to ensure timely implementation and maintain up-to-date reports.
• Manage website strategy and content for Think City and The Citymaker.
• Analyse social media and website analytics and recommend strategies and improvements based on insights.
• Assist in strategising, planning and implementing monthly EDMs.
• Support the management of Think City’s public relations programme and corporate events.
• Assist in developing and implementing strategic media relations plans.
• Plan and execute media relations programmes, activities and events.
• Develop and coordinate media-related materials, including press releases, media statements, FAQs and other supporting materials.
• Support interview pitching and media engagement activities.
• Work with third-party partners and vendors to ensure effective implementation and timely reporting.
• Ensure identified actions and initiatives under Urban Knowledge and National Initiative programmes are effectively marketed and communicated to key stakeholders.
• Work closely with the Brand & Communications team to ensure programme communications and marketing plans are aligned with Think City’s broader brand strategy.
• Support the planning and development of flagship programme collateral and media materials, including press releases, FAQs, speeches, presentations and key messages.
• Implement and project manage communications plans in collaboration with relevant Flagship Leads.
• Manage third-party vendors, partners and collaborators as required to deliver programme communications.
• Support teams across the organisation in developing appropriate communications plans and content ideas for key programmes, projects and events.
• Assist in developing key messages, communications materials, speeches, Q&As, presentations and other content as required.
• Support HR and management in planning and delivering internal communications and employee engagement initiatives.
• Provide communications guidance and support to regional teams to ensure consistency with Think City’s brand and communications standards.

Job description

Think City Sdn Bhd is seeking a Senior Associate in Brand & Communications to support holistic brand and corporate communications strategies. The role spans KL and Penang with responsibilities across branding, content, PR and digital platforms.

You will work with external partners, manage website content for Think City and The Citymaker, and analyse social media insights to drive improvements. Collaboration with various teams is essential to align with Think City’s brand standards.