Senior Brand Activation & Strategy Lead

VML; Kuala Lumpur; Hybrid; MYR 180,000 - 240,000; Full time

Job summary

VML is a global creative company delivering brand, customer experience and commerce to drive growth. This Account Director role supports the Business Head by building a strong team, delivering profitable services, and maintaining key client relationships with top creative work aligned to client strategy.

The role requires leading multi-partner brand activation projects, managing briefs, and ensuring strategic alignment across digital, social, PR, media and events.

Qualifications

• Solid integrated campaign experience.
• Lead agency experience managing multiple expert partners (digital, social, PR, media, events, CRM).
• Ability to assemble presentations and confidently present to head of marketing.
• Mentor to the team.
• Knowledgeable on 360 communications and actively pursues digital opportunities.
• Commercially savvy with a growth mindset and opportunity seeking.

Responsibilities

• Understands and drives the strategic vision of the brand alongside planners.
• Brand activation experience – manage partners to ensure a powerful creative idea.
• Supports the team by handling multiple briefs and leads delivery.
• Ensures projects follow the brand's strategic direction.
• Directs the team and departments on projects, adhering to processes while leading delivery.
• Controls and leads projects with financial targets in mind.
• Engages with Business Heads on initiatives to unlock client business.
• Directs team members to meet all delivery requirements.
• Supervises and manages delivery of work from the account group.
• Thinks ahead and proactively plans workloads for the business.
• Acts as client's trusted partner with brand and business consultation.
• Develops, grows and nurtures junior clients.
• Shares best practices with clients.

Job description

VML is a global creative company delivering brand, customer experience and commerce to drive growth. This Account Director role supports the Business Head by building a strong team, delivering profitable services, and maintaining key client relationships with top creative work aligned to client strategy.

The role requires leading multi-partner brand activation projects, managing briefs, and ensuring strategic alignment across digital, social, PR, media and events.