Brand Manager

Wunderman Thompson; Kuala Lumpur; Hybrid; MYR 60,000 - 120,000; Full time

Job summary

VML is seeking a proactive Key Account Representative in Kuala Lumpur to service agency and client accounts. You will manage day-to-day client services, build strong relationships, and work with the Account Director to drive marketing initiatives.

You will evaluate campaign effectiveness, monitor competitive activity, and ensure deliverables meet client expectations. The role requires strong communication and project management skills within a hybrid work environment.

Qualifications

• Bachelor's degree required or equivalent.
• Strong presentation and project management skills.
• Excellent interpersonal and relationship-building abilities with clients.
• Knowledge of agency functions (strategy, production, media, research, etc.).
• Strong verbal and written communication skills.

Responsibilities

• Present and sell agency thinking to clients.
• Manage day‑to‑day client services to ensure deliverables.
• Build and maintain strong client relationships.
• Collaborate with Account Director on short- and long-term marketing initiatives.
• Evaluate effectiveness of marketing programmes and monitor competitive activity.

Skills

Presentation skills

Project management

Client relationship building

Industry knowledge (agency functions)

Verbal and written communication

Education

Bachelor's degree

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

KEY RESPONSIBILITIES:

• Key account representative for Agency and Client
• Services Client on day-to-day basis to ensure all deliverables are met
• Builds and maintains good relationships with Client
• Works with Account Director to develop long and short-term marketing and advertising initiatives
• Helps Client evaluate effectiveness of marketing and advertising programmes and monitors competitive activities and plans appropriate response/action
• Works with Creative team to ensure creative development is on strategy and meets Client’s expectations / standards
• Keeps senior management fully informed of account activity and development including client issues
• Manages overall budget and account profitability including monthly internal account reconciliation
• Works with Creative team to ensure creative development is on strategy and meets Client’s expectations / standards
• Any other reasonable duties, functions or responsibilities assigned to you from time to time

REQUIRED SKILLS:

• Able to present and sell Agency thinking and work
• Solid presentation and project management skills
• Excellent interpersonal and relationship-building skills with clients
• Knowledge of all agency functional areas in order to monitor, evaluate and impact the quality of work from strategy development to the finished product (this includes production, media, research, etc.)
• Strong verbal and written communication skills

PREFERRED QUALIFICATIONS:

• BA/BS degree required
• Minimum three to five years’ experience within an advertising agency or related industry.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.