Senior Account Director Brand Activation Leader

VML; Kuala Lumpur; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

VML in Kuala Lumpur is seeking an Account Director to lead client relationships and drive brand activation across integrated campaigns. The role blends strategic brand leadership with hands-on delivery, overseeing multiple briefs and coordinating with partners across digital, social, PR, media, and events.

You will mentor the team, present to heads of marketing, and ensure projects stay on strategy while achieving financial targets in a hybrid office setup.

Qualifications

• Experience leading brand activation with multiple partners (digital, social, PR, media, events).
• Proven ability to present to senior marketing leadership and clients.
• Mentor teams and drive cross-functional collaboration across disciplines.
• Strong understanding of 360 communications and commercial opportunities.

Responsibilities

• Understand and drive the brand's strategic vision with the planner teams.
• Lead brand activation across partners and participate in pitches with the creative team.
• Manage multiple briefs, ensuring smooth delivery and alignment with strategy.
• Direct teams and departments, following processes and delivering projects.
• Lead projects with financial targets and client profitability in mind.
• Engage with Business Heads to unlock client opportunities.
• Develop and mentor junior team members and nurture client relationships.

Skills

Leadership

Brand activation

Cross-functional collaboration

Client management

Presentation skills

Mentoring

360 communications

Commercial acumen

Tools

CRM

Job description

VML in Kuala Lumpur is seeking an Account Director to lead client relationships and drive brand activation across integrated campaigns. The role blends strategic brand leadership with hands-on delivery, overseeing multiple briefs and coordinating with partners across digital, social, PR, media, and events.

You will mentor the team, present to heads of marketing, and ensure projects stay on strategy while achieving financial targets in a hybrid office setup.