Executive, Digital Strategy

dentsu; Kuala Lumpur; Hybrid; MYR 36,000 - 60,000; Full time

Benefits offered by this job

Flexible hybrid working

Volunteer leave

Wellness days off

Onboarding & mentorship

Dentsu University access

Job summary

Dentsu in Malaysia invites graduates to join as a Digital Strategy Executive, a role where you learn how media planning, data, and performance converge. Under the Digital Strategy Director, you’ll support daily client campaigns, learn strategy development, activation across platforms, and ongoing measurement with guidance and real responsibility.

You’ll gain hands-on experience with Google Ads, Meta, GA4, and Adobe Analytics, with structured onboarding, coaching, and a clear path for your first

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Mass Comm, Data Analytics, or related field.
• Final-year students may apply for full-time roles.
• Internships, campus projects, freelance work, or running social/content channels are valued.

Responsibilities

• Support day-to-day coordination of client accounts, including trackers and timelines.
• Assist in building weekly/monthly performance reports using Google Ads, Meta, GA4, Adobe Analytics.
• Conduct audience, competitor, and trend research to inform strategy.
• Join planning sessions with media, biddable, and programmatic teams to learn campaigns.
• Prepare presentation decks for client meetings and internal reviews.
• Take ownership of tasks with accuracy and openness to feedback.

Skills

Analytical mindset

Excel proficiency

PowerPoint skills

Digital marketing interest

Education

Bachelor’s degree in Marketing, Advertising, Business, Mass Comm, Data Analytics

Tools

Google Ads

Meta Business Manager

GA4

Adobe Analytics

Job description

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries with a team of approximately 68,000 employees, and boasts a network of world-class brands, including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and more. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.

iProspect is a global digital marketing agency specializing in performance-driven strategies. Established in 1996 in London, iProspect operates in over 100 countries, offering services such as natural search, content generation, data and insights, social media management, and conversion optimization. As a dentsu company, iProspect leverages a deep understanding of consumer behavior to reshape brand strategies, helping clients meet the fast-paced demands of the convergent world. In March 2021, iProspect relaunched as a global agency with enhanced capabilities and a renewed identity, reinforcing its commitment to driving digital performance for leading brands worldwide.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

What your typical day will look like:

As a Digital Strategy Executive, you will start your career at the heart of where media planning, data, and performance meet. Working under the guidance of the Digital Strategy Director, you will support the day-to-day running of client campaigns, learning how strategies are built, activated across platforms, measured, and improved. Expect a mix of hands-on campaign support, research, reporting, and structured training. No two days look the same, and you will be given real responsibility early, with the support and coaching to grow into it.

Core responsibilities include:

• Support the Digital Strategy team in the day-to-day coordination of assigned client accounts, including campaign trackers, timelines, briefs, and documentation.
• Assist in building weekly and monthly performance reports by pulling and organising data from platforms such as Google Ads, Meta Business Manager, GA4 & Adobe Analytics
• Conduct research on audiences, competitors, category trends, and platform developments to support strategy development and new business pitches.
• Join planning and status sessions with the media, biddable, and programmatic teams to learn how campaigns are planned, activated, optimised, and measured end to end.
• Help prepare presentation decks and supporting materials for client meetings, internal reviews, and pitches.
• Take ownership of assigned tasks with accuracy and attention to detail, raising questions early and applying feedback quickly.

A bit about you:

• A recent graduate, or graduating soon, with a Bachelor’s degree in Marketing, Advertising, Business, Mass Communication, Data Analytics, or a related field. Final-year students available for full-time employment are welcome to apply.
• No prior full-time experience required. Internships, campus projects, freelance work, or running your own social/content channels in digital marketing will be viewed favourably.
• A genuine interest in digital media and performance marketing, and the appetite to learn platforms such as Google Ads, Meta Business Manager, GA4 & Adobe Analytics.
• Comfortable working with numbers and confident using Excel or Google Sheets and PowerPoint or Google Slides, with the curiosity to spot patterns in data and explain them simply.
• Organised and detail-oriented, able to manage multiple tasks and deadlines in a fast-paced agency environment.
• A proactive, coachable attitude — you take feedback well, follow through on commitments, and are eager to learn every day.

What’s in it for you:

• Flexible hybrid working arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• A structured onboarding and mentorship from experienced digital strategists, with clear goals and a defined development path for your first 12 months.

Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero.

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.