Senior Account Executive (FMCG)

NASTY Holding; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

NASTY Holding is seeking a Senior Account Executive to support market and product launches across various sectors, including FMCG and tobacco. This role involves managing client relationships, coordinating GTM strategies, and ensuring seamless execution of marketing plans.

The ideal candidate has 3-6 years' experience in a marketing agency or brand environment, with a strong grasp of project management and client communication.

Join a creative and commercially-driven global team to grow your career and lead GTM initiatives.

Qualifications

• 3-6 years' experience in a marketing agency or brand marketing environment.
• Strong understanding of marketing, GTM, and RTM execution.
• Experience in FMCG or tobacco category is a big plus.

Responsibilities

• Act as the main contact point for distributors, partners, and internal stakeholders.
• Manage marketing and GTM briefs from concept to delivery.
• Support sales and BD teams to achieve offtake targets and retail visibility.

Skills

Client communication

Project management

Marketing strategy

Cross-functional team management

Job description

NASTY Holding is a Malaysian-born global group creating and scaling modern consumer brands across FMCG, beverages, fashion, cosmetics, and lifestyle. We blend creativity, culture, and commerce to build brands that people love bold in energy, design, and taste.

From Kuala Lumpur to Dubai and South Africa, we bring together brand storytelling, product innovation, and sharp business execution.

The Role

We're looking for a Senior Account Executive to support our market/product launches, campaigns, and route-to-market activations.

You’ll be the connector between client, internal teams, and execution managing requests, building launch plans, and ensuring GTM activities move from idea to shelf seamlessly.

This is a perfect role for someone from an agency background who understands marketing strategy, client management, and project execution now ready to apply those skills to a fast-moving global FMCG / tobacco environment.

What You’ll Do

• Client & Project Management

  Act as the main contact point for distributors, partners, and internal stakeholders.

  Manage marketing and GTM briefs from concept to delivery.

  Coordinate approvals, timelines, and follow-ups to keep projects moving.

  Ensure every execution aligns with brand and business objectives.

  Translate GTM strategy into actionable execution plans.

  Work closely with sales, logistics, and marketing to support market entry, distribution setup, and launch activation.

  Track GTM performance visibility, availability, and offtake.

  Support trade marketing and retail programs to ensure on-shelf execution.

• Internal Team Coordination

  Collaborate with designers, digital marketers, KOL, and production teams.

  Ensure all marketing assets (POSM, visuals, digital content) are aligned and delivered on time.

  Work with supply chain and logistics to sync marketing rollouts with stock flow.

• Sales & Market Activation

  Support sales and BD teams to achieve offtake targets and retail visibility.

  Plan and coordinate sampling, trade promotions, and retail activities.

  Gather market feedback and propose improvements for future GTM waves.

Who You Are

3-6 years' experience in a marketing agency or brand marketing environment.

Strong understanding of marketing, GTM, and RTM execution.

Skilled in client communication and project management.

Comfortable managing cross-functional teams (design, digital, logistics).

Sharp, proactive, and detail oriented.

Experience in FMCG or tobacco category is a big plus.

Energetic and adaptable thrives in fast-paced, global settings.

Why Join NASTY

Work in a global consumer brand group that's creative yet commercially driven.

Lead GTM execution across international markets.

Collaborate with a team that blends brand, sales, and innovation.

Grow into Account Manager or GTM Manager roles as you progress.