Senior GTM & Brand Activation Specialist

NASTY Holding; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

NASTY Holding is seeking a Senior Account Executive to support market and product launches across various sectors, including FMCG and tobacco. This role involves managing client relationships, coordinating GTM strategies, and ensuring seamless execution of marketing plans.

The ideal candidate has 3-6 years' experience in a marketing agency or brand environment, with a strong grasp of project management and client communication.

Join a creative and commercially-driven global team to grow your career and lead GTM initiatives.

Qualifications

• 3-6 years' experience in a marketing agency or brand marketing environment.
• Strong understanding of marketing, GTM, and RTM execution.
• Experience in FMCG or tobacco category is a big plus.

Responsibilities

• Act as the main contact point for distributors, partners, and internal stakeholders.
• Manage marketing and GTM briefs from concept to delivery.
• Support sales and BD teams to achieve offtake targets and retail visibility.

Skills

Client communication

Project management

Marketing strategy

Cross-functional team management

Job description

NASTY Holding is seeking a Senior Account Executive to support market and product launches across various sectors, including FMCG and tobacco. This role involves managing client relationships, coordinating GTM strategies, and ensuring seamless execution of marketing plans.

The ideal candidate has 3-6 years' experience in a marketing agency or brand environment, with a strong grasp of project management and client communication.

Join a creative and commercially-driven global team to grow your career and lead GTM initiatives.