Search Engine Optimization Specialist

Info Trek Sdn Bhd; Petaling Jaya; On-site; MYR 67,000 - 112,000; Full time

Job summary

Info Trek Sdn Bhd invites an SEO Specialist to optimize our on-site and content strategy from its Petaling Jaya base. You will drive organic traffic and lead generation through strategic SEO initiatives, audits, and performance analyses.

Join a hands-on team focused on improving rankings, content quality, and technical site health, with opportunities to collaborate with marketing and design to align campaigns with business goals.

Qualifications

• 2+ years of experience in SEO or digital marketing.
• Strong knowledge of keyword research, on-page, technical SEO, content optimisation, and link building.
• Familiarity with key SEO tools like Semrush, Ahrefs, Moz, Screaming Frog.

Responsibilities

• Develop and execute SEO strategies to improve organic traffic, rankings, and lead generation.
• Conduct keyword research, competitor analysis, and SEO audits.
• Manage on-page, off-page, technical SEO, and link-building activities.
• Optimise website content, landing pages, and blog articles for search performance.
• Monitor SEO performance using Google Analytics, Google Search Console, and SEO tools.
• Track key metrics such as organic traffic, keyword rankings, CTR, and conversions.
• Identify and implement improvements based on SEO performance data.
• Work closely with marketing, content, and design teams to support campaigns and business goals.
• Keep up to date with Google algorithm updates and SEO trends.
• Support SEM/Google Ads activities when required.

Skills

SEO strategies

Keyword research

On-page SEO

Technical SEO

Content optimisation

Link building

Google Analytics

Google Search Console

WordPress/CMS

HTML/CSS basics

Education

Marketing degree

Communications degree

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

WordPress

CSS/HTML basics

Job description

Info Trek Sdn Bhd, incorporated in 1996, is a training and learning solutions provider with over 28 years of industry experience. The company partners with organizations to enhance staff competencies and competitiveness through structured, outcome-driven training plans. Info Trek delivers high-quality trainings, certified programs, customized in-house courses, and project consultancy and monitoring services. The team also supports clients with grant applications and claim submissions, helping organizations maximize the impact and value of their learning investments.

Role Description

This is a full-time, on-site SEO Specialist role based in Petaling Jaya. The role focuses on improving our website’s organic search visibility, website traffic, and lead generation through effective SEO strategies, content optimisation, technical SEO, and performance analysis. SEM/Google Ads experience is an added advantage.

Key Responsibilities

• Develop and execute SEO strategies to improve organic traffic, rankings, and lead generation.
• Conduct keyword research, competitor analysis, and SEO audits.
• Manage on-page, off-page, technical SEO, and link-building activities.
• Optimise website content, landing pages, and blog articles for search performance.
• Monitor SEO performance using Google Analytics, Google Search Console, and SEO tools.
• Track key metrics such as organic traffic, keyword rankings, CTR, and conversions.
• Identify and implement improvements based on SEO performance data.
• Work closely with marketing, content, and design teams to support campaigns and business goals.
• Keep up to date with Google algorithm updates and SEO trends.
• Support SEM/Google Ads activities when required.

Qualifications

• Diploma or Degree in Marketing, Communications, Business, or a related field.
• Minimum 2 years of experience in SEO or digital marketing.
• Strong knowledge of keyword research, on-page SEO, technical SEO, content optimisation, and link building.
• Experience with Google Analytics and Google Search Console.
• Familiarity with SEMrush, Ahrefs, Moz, Screaming Frog, or similar SEO tools.
• Basic knowledge of HTML, CSS, and WordPress/CMS.
• Strong analytical and problem-solving skills with good attention to detail.
• Good communication and teamwork skills.
• SEM/Google Ads experience or relevant certifications is an added advantage.