Search Engine Optimization (SEO) Specialist

A Klinik; Penang; On-site; MYR 60,000 - 110,000; Full time

Job summary

A Klinik in Penang, Malaysia is seeking a performance-driven SEO & SEM Specialist to drive organic and paid search strategies across SEO, SEM, AEO, and GEO, optimizing for AI-driven search trends and maximizing ROI.

You will develop SEO plans, conduct keyword research, manage campaigns across Google Ads and YouTube, analyze results with GA/GA4, and collaborate with content teams to improve rankings while staying ahead of industry changes.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Business, or a related field to provide a strong foundation in marketing principles.
• Minimum 1 year of experience in SEO/ SEM
• Strong understanding of Google algorithms, on-page, off-page, and technical SEO
• Proficient in WordPress (themes, plugins, page builders, speed optimization, troubleshooting)
• Familiar with CMS platforms and basic HTML/CSS for SEO implementation
• Hands-on experience with SEO tools (e.g. Google Search Console, Ahrefs, SEMrush)
• Proficient in Mandarin, Bahasa, and English. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• Strong analytical skills
• Able to work independently, manage multiple projects, and meet deadlines

Responsibilities

• Develop and execute SEO strategies to boost organic traffic and keyword rankings.
• Perform keyword research, competitor analysis, and content optimization.
• Execute off-page SEO strategies (link building, guest posts, digital PR).
• Conduct technical SEO audits and recommend fixes (crawl issues, Core Web Vitals, indexing).
• Plan, execute, and optimize paid search campaigns on Google Ads, Bing Ads, and YouTube Ads.
• Manage campaign budgets, bidding strategies, and keyword targeting.
• Write and test compelling ad copy to increase CTR and conversions.
• Monitor performance metrics (CPC, CTR, Quality Score, ROAS).
• Conduct A/B testing to improve ad performance and landing pages.
• Ensure SEM strategy aligns with SEO and overall marketing objectives.
• Track and analyze performance using Google Analytics, GA4, Search Console, SEMrush, Ahrefs, and ad platforms.
• Report on organic growth, paid search ROI, and AI search visibility.
• Provide insights and recommend continuous improvements.

Skills

Strong analytical skills

Independent working

Deadline-driven

Mandarin proficiency

Bahasa proficiency

English proficiency

Education

Diploma or Degree in Marketing, Digital Marketing, Business, or related field

Tools

WordPress

Google Analytics

GA4

Search Console

Ahrefs

SEMrush

Job description

Search Engine Optimization (SEO) Specialist

We are looking for a performance-driven SEO & SEM Specialist to take charge of our organic and paid search strategy. This role covers SEO (Search Engine Optimization), SEM (Search Engine Marketing), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

You will be responsible for driving organic traffic, improving search visibility in both traditional and AI-driven search engines, and managing paid campaigns to maximize ROI. The ideal candidate understands the synergy between SEO and SEM while staying ahead of emerging AI search trends.

Key Responsibilities / Job Scope

SEO (Search Engine Optimization)

• Develop and execute SEO strategies to boost organic traffic and keyword rankings.
• Perform keyword research, competitor analysis, and content optimization.
• Execute off-page SEO strategies (link building, guest posts, digital PR).
• Conduct technical SEO audits and recommend fixes (crawl issues, Core Web Vitals, indexing).

SEM (Search Engine Marketing / Paid Search)

• Plan, execute, and optimize paid search campaigns on Google Ads, Bing Ads, and YouTube Ads.
• Manage campaign budgets, bidding strategies, and keyword targeting.
• Write and test compelling ad copy to increase CTR and conversions.
• Monitor performance metrics (CPC, CTR, Quality Score, ROAS).
• Conduct A/B testing to improve ad performance and landing pages.
• Ensure SEM strategy aligns with SEO and overall marketing objectives.

AEO (Answer Engine Optimization)

GEO (Generative Engine Optimization)

Analytics & Reporting

• Track and analyze performance using Google Analytics, GA4, Search Console, SEMrush, Ahrefs, and ad platforms.
• Report on organic growth, paid search ROI, and AI search visibility.
• Provide insights and recommend continuous improvements.

Job Requirements

Diploma or Degree in Marketing, Digital Marketing, Business, or a related field to provide a strong foundation in marketing principles.

Minimum 1 year of experience in SEO/ SEM

Strong understanding of Google algorithms, on-page, off-page, and technical SEO

Proficient inWordPress(themes, plugins, page builders, speed optimization, troubleshooting)

Familiar with CMS platforms and basic HTML/CSS for SEO implementation

Hands-on experience with SEO tools (e.g. Google Search Console, Ahrefs, SEMrush)

Proficient in Mandarin, Bahasa, and English. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Strong analytical skills

Able to work independently, manage multiple projects, and meet deadlines