SEO Specialist Lead - Competitive Pay, US Market (ID:714892)

PERSOL Malaysia; Selangor; On-site; MYR 150,000 - 230,000; Full time

Job summary

PERSOL Malaysia is seeking a highly experienced SEO Leader to drive international growth across markets. You will diagnose complex SEO problems, develop growth strategies, and work closely with developers and external agencies to increase organic visibility, traffic, registrations and revenue.

You will manage technical SEO health, keyword strategies, content authority, and link-building initiatives across multiple regions, with a strong emphasis on performance measurement and cross-functional

Qualifications

• Minimum 7 years of hands-on SEO experience.
• Proven track record growing organic traffic and revenue.
• Strong technical SEO knowledge and understanding of Google ranking systems.
• Experience with technically complex websites.
• Excellent collaboration with developers and external agencies.
• Experience with international SEO across markets.

Responsibilities

• Develop and execute SEO strategies to grow organic traffic, visibility, registrations and revenue across international markets.
• Identify high-impact search opportunities and prioritise initiatives based on commercial potential.
• Own the technical SEO health of the website, including crawlability, indexation, canonicals, redirects, sitemaps, hreflang, site architecture, Schema and Core Web Vitals.
• Work with developers and external agencies to prioritise, implement and QA technical improvements.
• Diagnose and resolve SEO issues that negatively impact rankings and organic performance.
• Develop keyword strategies, search-intent mapping and keyword-to-URL architecture.
• Lead content strategy, topical authority and content optimisation across priority markets.
• Develop strategies for link acquisition, digital PR and authority building.
• Analyse competitors' rankings, content, backlinks and SEO strategies to identify opportunities to outperform them.
• Track SEO performance against organic traffic, rankings, registrations, conversions and revenue.

Skills

Technical SEO

Content strategy

Keyword research

International SEO

Analyzing data

Tools

Google Search Console

GA4

Ahrefs

Semrush

Job description

SEO Specialist Lead - Competitive Pay, US Market (ID:714892)

We are looking for a highly experienced and commercially driven Senior SEO Specialist to take a leading role in growing our organic search channel across international markets. This is not a traditional SEO execution role. You will independently diagnose complex SEO problems, develop growth strategies, work closely with developers and external SEO agencies, and identify new opportunities to significantly increase organic visibility, traffic, registrations and revenue. You will operate across technical SEO, on-page SEO, content strategy, authority building, and emerging search opportunities.

Key responsibilities

Develop and execute SEO strategies to grow organic traffic, visibility, registrations and revenue across international markets

Identify high-impact search opportunities and prioritise initiatives based on commercial potential

Own the technical SEO health of the website, including crawlability, indexation, canonicals, redirects, sitemaps, hreflang, site architecture, Schema and Core Web Vitals

Work with developers and external agencies to prioritise, implement and QA technical improvements

Diagnose and resolve SEO issues that negatively impact rankings and organic performance

Develop keyword strategies, search-intent mapping and keyword-to-URL architecture

Lead content strategy, topical authority and content optimisation across priority markets

Develop strategies for link acquisition, digital PR and authority building

Analyse competitors' rankings, content, backlinks and SEO strategies to identify opportunities to outperform them

Track SEO performance against organic traffic, rankings, registrations, conversions and revenue

About you

Minimum 7 years of hands-on SEO experience

Proven experience growing organic traffic, rankings and/or organic acquisition

Strong technical SEO knowledge and understanding of Google Search and ranking systems

Experience with technically complex websites

Advanced knowledge of Google Search Console and GA4

Advanced experience with Ahrefs and/or Semrush

Strong understanding of crawling, indexing and website architecture

Experience working directly with developers

Strong keyword research and search-intent analysis skills

Experience with international SEO

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

What can I earn as a Search Engine Optimisation Specialist