Sales Specialist, Equipment Sales

SIME DARBY INDUSTRIAL SDN BHD; Kluang; On-site; MYR 60,000 - 90,000; Full time

Job summary

Sime Darby Industrial Division is seeking a field sales professional to systematically plan and execute sales coverage for assigned customers across the designated territory. The role emphasizes achieving PAR targets through structured calls to customer offices, sites, and camps.

You will promote SDI’s merchandising programs like CVA and SOS, support all campaigns, and ensure customers understand their benefits.

Responsibilities

• Systematically plan sales coverage activities for the assigned customer at the designated territory.
• Ensure effective customer coverage by adhering to the Planned Annual Rate (PAR) through scheduled calls to customers at offices, work sites, or camps to meet minimum call targets across all customer categories.
• Promote SDI Retail Merchandising programs (CVA, SOS, and related campaigns) with results and recommendations presented to customers.
• Promote all SDI sales, parts and service campaigns and ensure customers understand the benefits.
• Follow up and update assigned leads in Saleslink within the required timeframe; manage leads and opportunities through to closure.
• Report competitive activities and lost sales promptly in SalesLink.
• Collect overdue debts of all assigned customer accounts and maintain debts within the credit period.
• Identify and prospect new customers to expand business opportunities and strengthen the customer base.
• Participate in trainings, meetings, Cat Dealer Performance Centre online courses and certifications to improve knowledge and competency.
• Leverage VST tools as a key aid in negotiations with customers.
• Describe the job’s key responsibilities concisely and list time spent on each activity where possible.

Job description

• Systematically plan sales coverage activities for the assigned customer at the designated territory.
• Ensure effective customer coverage by adhering to the Planned Annual Rate (PAR) through scheduled calls to customers at their offices, work sites, or camps to meet the required minimum call targets across all customer categories.
• Responsible for promoting the SDI Rental, Used, New, SEM and Parts & Services Merchandising Program such as CVA and SOS with the results and recommendations for each program promptly presented to customers.
• To promote all sales, parts and service sales campaign launched by the SDI and ensure all customers are aware and understand the benefits of these campaigns.
• Responsible for following up and updating assigned leads in Saleslink within the required timeframe and managing both leads and opportunities in the pipeline through closure or conversion.
• Report competitive activities and lost sales promptly in SalesLink.
• Responsible for collection of overdue debts of all customer accounts assigned to and for keeping the customer’s debts within his credit period on TIMELY basis.
• Responsible for identifying and prospecting new customers to expand business opportunities and strengthen the customer base.
• Participate in all trainings, meetings, Cat Dealer Performance Centre (DPC) online courses and certification etc to improve knowledge, skillset and competency.
• To leverage VST tools as a key aid in the negotiation process with customers.
• Describe the job’s key responsibilities, functions and activities in a concise matter
• List amount of time spent on each responsibility, functions and activities, where possible

Sime Darby Industrial Division is one of the world’s largest Caterpillar dealer, with Caterpillar dealerships across more than 110 branches in 10 countries throughout the Asia Pacific region. As a business entity, Sime Darby Industrial is capable of offering a comprehensive variety of equipment and services, from sales of new machines, engines or used equipment to rental and providing the full range of product support and financing services.

Sime Darby Industrial Division is one of the world’s largest Caterpillar dealer, with Caterpillar dealerships across more than 110 branches in 10 countries throughout the Asia Pacific region. As a business entity, Sime Darby Industrial is capable of offering a comprehensive variety of equipment and services, from sales of new machines, engines or used equipment to rental and providing the full range of product support and financing services.