Sales Manager (Distributor Management, MT & GT)

Flying Baby Sdn Bhd; Selangor; On-site; MYR 90,000 - 170,000; Full time

Job summary

Flying Baby Sdn Bhd is seeking a seasoned Sales Leader to drive offline channels across Malaysia. You will own annual, quarterly and monthly forecasts, manage distributors and key accounts, and lead negotiations, promotions and business reviews to achieve growth.

The role requires 5+ years in FMCG sales or commercial management, strong Excel/PowerPoint skills, and a hands-on, results-driven approach in a fast-paced environment.

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Sales, Commerce or equivalent.
• Minimum 5 years’ experience in Sales, Key Account Management or Commercial Management within FMCG.
• Proven experience managing distributors, pharmacy chains, modern trade, general trade and key accounts.
• Strong analytical ability with experience in forecasting, margins and trade investments.
• Excellent negotiation, influencing and relationship management skills.

Responsibilities

• Develop and own the annual, quarterly and monthly sales forecasts and customer business plans to achieve the Company's sales KPIs and KRAs.
• Responsible for the commercial management of all offline sales channels including distributors, pharmacies, baby specialty stores, modern trade, general trade and other key accounts within the local market.
• Develop and execute customer growth strategies to achieve sales, distribution, profitability and market share objectives across existing and new product categories.
• Identify, develop and secure new key accounts and emerging offline sales channels to drive sustainable business growth.
• Lead customer negotiations including pricing, commercial terms, promotional investments, trading agreements and annual business plans while protecting the Company's profitability.
• Develop commercially viable promotional proposals supported by sales forecasts, inventory analysis, expected sell-through, customer investment and return-on-investment evaluation.
• Conduct regular business reviews with distributors and key accounts covering sales performance, inventory levels, sell-through, promotions, distribution, receivables and action plans.
• Monitor distributor and retailer inventory to ensure healthy stock levels, minimise ageing inventory and align promotional activities with customer stock requirements.
• Ensure order management, customer service levels and on time deliveries through close collaboration with Supply Chain, Customer Service and Operations.
• Drive downstream retail execution by ensuring optimum product distribution, merchandising standards, product visibility, pricing compliance and correct product assortment.
• Analyse sales performance, customer trends, competitor activities and market developments to identify business opportunities and recommend corrective commercial actions.
• Manage trade investments, sales budgets and customer profitability to ensure commercial objectives are achieved while maintaining healthy gross margins.
• Recruit, coach, develop and manage the performance of Sales Representatives through regular coaching, field accompaniment and performance reviews.
• Ensure timely sales collections, customer payment compliance and effective management of customer credit exposure.
• Collaborate closely with Marketing, Supply Chain, Finance and Product Development to ensure successful execution of product launches, promotional campaigns and customer initiatives.
• Prepare accurate weekly, monthly and quarterly sales reports, forecasts and management presentations for business review and strategic planning.
• Perform any other responsibilities assigned by Management from time to time.

Skills

Sales

Key Account Management

Commercial Management

Negotiation

Education

Bachelor's Degree or higher in Business, Marketing, Sales, Commerce or equivalent

Tools

Excel

PowerPoint

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

• Develop and own the annual, quarterly and monthly sales forecasts and customer business plans to achieve the Company's sales KPIs and KRAs.
• Responsible for the commercial management of all offline sales channels including distributors, pharmacies, baby specialty stores, modern trade, general trade and other key accounts within the local market.
• Develop and execute customer growth strategies to achieve sales, distribution, profitability and market share objectives across existing and new product categories.
• Identify, develop and secure new key accounts and emerging offline sales channels to drive sustainable business growth.
• Lead customer negotiations including pricing, commercial terms, promotional investments, trading agreements and annual business plans while protecting the Company's profitability.
• Develop commercially viable promotional proposals supported by sales forecasts, inventory analysis, expected sell-through, customer investment and return-on-investment evaluation.
• Conduct regular business reviews with distributors and key accounts covering sales performance, inventory levels, sell-through, promotions, distribution, receivables and action plans.
• Monitor distributor and retailer inventory to ensure healthy stock levels, minimise ageing inventory and align promotional activities with customer stock requirements.
• Ensure order management, customer service levels and on time deliveries through close collaboration with Supply Chain, Customer Service and Operations.
• Drive downstream retail execution by ensuring optimum product distribution, merchandising standards, product visibility, pricing compliance and correct product assortment.
• Analyse sales performance, customer trends, competitor activities and market developments to identify business opportunities and recommend corrective commercial actions.
• Manage trade investments, sales budgets and customer profitability to ensure commercial objectives are achieved while maintaining healthy gross margins.
• Recruit, coach, develop and manage the performance of Sales Representatives through regular coaching, field accompaniment and performance reviews.
• Ensure timely sales collections, customer payment compliance and effective management of customer credit exposure.
• Collaborate closely with Marketing, Supply Chain, Finance and Product Development to ensure successful execution of product launches, promotional campaigns and customer initiatives.
• Prepare accurate weekly, monthly and quarterly sales reports, forecasts and management presentations for business review and strategic planning.
• Perform any other responsibilities assigned by Management from time to time.

Knowledge and Skill Requirements:

• Bachelor's Degree or higher in Business, Marketing, Sales, Commerce or equivalent.
• Minimum 5 years' experience in Sales, Key Account Management or Commercial Management within the FMCG industry, preferably baby care, personal care, healthcare or consumer products.
• Proven experience managing distributors, pharmacy chains, modern trade, general trade and key accounts.
• Demonstrated track record of consistently achieving ambitious sales growth and distribution expansion targets.
• Strong commercial acumen with the ability to analyse sales performance, customer profitability, margins and trade investments.
• Proven experience in sales forecasting, demand planning and customer business planning as well as margin calculation and analysis.
• Strong negotiation, influencing and relationship management skills.
• Excellent analytical ability with advanced Microsoft Excel and PowerPoint skills.
• Highly organized with strong project management and execution capabilities.
• Excellent leadership, coaching and people development skills.
• Self-driven, highly accountable and comfortable working in a fast-paced entrepreneurial environment.
• Possess own transport and willing to travel extensively throughout Malaysia.