Sales Manager

Jobstreet Malaysia; Penang; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading sales solutions provider in Malaysia is seeking a Sales Manager who will be responsible for driving revenue and ensuring customer satisfaction. The role requires a minimum of 8 years of sales experience, with demonstrated success in managing teams and accounts in a B2B environment. The ideal candidate will have a Bachelor’s Degree, strong technical sales skills, and proficiency in CRM tools. This position offers the opportunity to play a critical role in business growth and team development.

Qualifications

• Minimum 8 years of sales experience, with at least 3 years in a managerial role.
• Proven success in acquiring new business and managing margins.
• Deep understanding of costing principles is essential.

Responsibilities

• Lead day-to-day operations of the Sales team and manage key accounts.
• Achieve monthly and annual sales targets aligned with business goals.
• Monitor sales performance and coach team for continuous improvement.

Skills

Technical sales

Project-based selling

Key account development

Data analytics

Communication skills (English, Bahasa Malaysia)

Education

Bachelor’s Degree in Engineering, Business Administration, Marketing, or related field

Tools

CRM tools (Dynamics 365)

Microsoft Office Suite

Job description

The Sales Manager is responsible for leading the overall commercial performance, driving profitable and sustainable growth through structured sales execution, effective team leadership, and strategic business development. This role ensures that the company meets its revenue and margin targets, improves customer satisfaction, and supports transformation into a high-performing, customer-centric, and digitally enabled operation.

The Sales Manager plays a critical role in translating TR Group’s global sales strategies into localized execution and driving alignment between Sales, Engineering, Operations, and Quality functions to deliver best-in-class fastening solutions to customers across key industry sectors.

Key Responsibilities

• Lead and manage the day-to-day operations of the Sales team, including key account management, pipeline generation, and customer servicing.
• Achieve monthly and annual sales targets aligned with business goals and approved budgets.
• Monitor sales performance and provide direction and coaching to team members for continuous improvement.
• Build long-term relationships with strategic customers to ensure customer loyalty and repeat business.
• Conduct regular customer business reviews and identify opportunities to grow wallet share.

2. New Business Development

• Drive new sales generation from untapped customers, new platforms, or unserved segments in alignment with the new business objective.
• Proactively scout and qualify leads via market intelligence, customer visits, trade shows, and digital tools.
• Manage a structured sales funnel from lead generation to RFQ submission, technical validation, sample approval, PO receipt, and SOP handover.
• Collaborate with Engineering, Project, and Quality teams to ensure technical and commercial feasibility of opportunities.
• Ensure all RFQs are addressed within agreed timelines (≥95% within 5 working days).
• Review, analyze, and approve quotations ensuring alignment with cost structure, risk profile, and target margin.
• Monitor win/loss rates and adjust pricing strategies accordingly, balancing competitiveness with profitability.
• Champion pricing discipline and provide input to regional/global pricing decisions.

4. Margin Optimization & Commercial Governance

• Manage product and customer mix to maximize gross profit margins.
• Identify loss-making accounts and implement turnaround plans or exit strategies.
• Work with Operations and Finance to evaluate cost structures and propose commercial improvements.
• Monitor payment behavior and support the Finance team in credit control where necessary.
• Track and report on key performance indicators including:
• Gross Margin vs. Budget
• RFQ Response Rate
• Forecast Accuracy
• New Business Wins
• Conduct monthly review meetings.
• Utilize CRM tools (e.g. Dynamics 365) for real-time visibility on sales activity, pipeline, and customer status.

6. Cross-Functional & Regional Collaboration

• Work closely with TR Group regional teams to align with global account strategies and support cross-border opportunities.
• Liaise with Engineering, Planning, Procurement, and Quality to ensure timely and accurate delivery of customer requirements.
• Lead or participate in customer audits, supplier conferences, and trade exhibitions.
• Ensure compliance with company's ethics, anti-bribery, and data protection policies.

Qualifications & Experience

• Bachelor’s Degree in Engineering, Business Administration, Marketing, or a related field.
• Minimum 8 years of sales experience, with at least 3 years in a managerial capacity within a manufacturing, fastener, automotive, or B2B industrial environment.
• Proven success in new business acquisition, margin management, and key account development.
• Deep understanding of technical sales, project-based selling cycles, and costing principles.
• Proficient in CRM tools, data analytics, and Microsoft Office Suite.
• Strong verbal and written communication skills in English and Bahasa Malaysia (Mandarin is an advantage).