Sales Executive (B2B, SaaS)

LITTLELIVES (MALAYSIA) SDN. BHD.; Kuala Lumpur; On-site; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Annual leave: 15 days

Birthday leave

Private health insurance

MacBook provided

Job summary

LITTLELIVES (MALAYSIA) SDN. BHD. in Kuala Lumpur is seeking a Sales Executive (B2B, EdTech SaaS) to drive new business across preschool/childcare and expansion segments.

You will own full sales cycle from prospecting to closing, build a pipeline from scratch, and manage relationships with SME and independent centers. The ideal candidate has 2–4 years B2B SaaS experience, strong CRM discipline, and is fluent in English, Bahasa Malaysia, and Chinese.

Qualifications

• 2–4 years of B2B sales experience.
• SaaS or education/edtech experience preferred.
• CRM proficiency is a core requirement.
• Multilingual: English, Bahasa Malaysia, and Chinese.

Responsibilities

• Hunt and generate new leads through outbound prospecting, cold outreach, referrals, and market research.
• Build and manage a strong sales pipeline across preschool/childcare and the new enrichment, tuition, after-school, and K12 segments - focus on SME deals
• Run product demos and presentations for decision-makers
• Own the full sales cycle: qualification, discovery, proposal, negotiation, and closing
• Maintain accurate, disciplined CRM records — pipeline stage, forecasts, activity logs, next steps
• Represent LittleLives at industry events, seminars, and school/center visits
• Work closely with the sales team and cross-functional partners (marketing, product, customer success) to align on target accounts and outreach priorities
• Feed market and competitor insights back to the team to help refine how we pitch these new segments

Skills

B2B sales

SaaS

EdTech

CRM proficiency

English

Bahasa Malaysia

Chinese

Tools

HubSpot

Salesforce

Rework

Job description

We are a fast-growing SaaS company in the EduTech space, operating mainly in Singapore, Vietnam, and Malaysia, with almost 2000 schools as customers. Our mission is to revolutionize early childhood education through technology and provide innovative, scalable solutions to our customers.

About the Position

Title: Sales Executive (B2B, EdTech SaaS)
Location: Kuala Lumpur, Malaysia
Reports to: VP of New Market

We are looking for a hunter-minded B2B sales executive based in KL to drive new business across LittleLives' full portfolio — preschool/childcare, and our expansion segments of enrichment, tuition, after-school, and K12. The primary focus is on SME and independent-center accounts. You will build the pipeline from scratch and own the full sales cycle across the region.

What You Will Be Doing

Hunt and generate new leads through outbound prospecting, cold outreach, referrals, and market research

Build and manage a strong sales pipeline across preschool/childcare and the new enrichment, tuition, after-school, and K12 segments - focus on SME deals

Run product demos and presentations for decision-makers

Own the full sales cycle: qualification, discovery, proposal, negotiation, and closing

Maintain accurate, disciplined CRM records — pipeline stage, forecasts, activity logs, next steps

Represent LittleLives at industry events, seminars, and school/center visits

Work closely with the sales team and cross-functional partners (marketing, product, customer success) to align on target accounts and outreach priorities

Feed market and competitor insights back to the team to help refine how we pitch these new segments

What We Are Looking For

2–4 years of B2B sales experience; SaaS or education/edtech experience preferred

Proven ability to self-source leads and independently manage a full sales cycle — a true hunter, not a farmer

CRM proficiency is a core requirement (e.g., HubSpot, Rework, Salesforce) — must be disciplined about pipeline hygiene and reporting

Trilingual: English, Bahasa Malaysia, and Chinese

Strong presentation and consultative selling skills

Self-starter, target-driven, comfortable adapting as we figure out what works in new segments

Own transport preferred for local center/school visits

What Success Looks Like

A healthy, self-generated pipeline is consistently built across preschool/childcare and the new enrichment, tuition, after-school, and K12 segments

Sales targets are met or exceeded on a monthly/quarterly basis, with predictable, well-forecasted results

CRM data is accurate and current, giving the team reliable visibility into pipeline health at any point

New segments (enrichment, K12) show early traction — qualified opportunities and closed deals, not just outreach activity

Strong working relationships across the sales team and cross-functional partners keep deals moving without heavy hand-holding

Interview Process

HR Screening

Interview with Regional Growth Lead

Compensation and Benefits

15 days of annual leave and 1 birthday leave per year

Social insurance and private health insurance

Yearly performance bonus

Welfare benefit up to 60 MYR/pax/month

Work equipment with MacBook provided