Sales Engineer- South East Asia

Branch; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits package

Professional growth opportunities

Mentorship and career development

Inclusive culture

Job summary

Branch is seeking a Sales Engineer to partner with Account Executives across SEA, understand customer goals, and lead product demonstrations of Branch’s attribution, deep linking, and engagement products.

You will design and build custom solutions, advise on integrating Branch into mobile, web, and data stacks, and travel across the SEA region for customer engagements and solution design sessions.

Job description

At Branch, we're on a mission to redefine how the world's largest brands connect with their customers across every platform. Our mobile marketing and deep linking solutions are trusted to power seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. We're proud partners with world-class brands including Malaysia Airlines, Touch ’n Go, Tune Talk, Maxis, Tokopedia, Adira Finance, Bank Mega Syariah and more from fast-growing startups to Fortune 500 companies — helping them grow their business and sharpen their mobile customer experience.

As a Sales Engineer at Branch, you will:

• Partner with Account Executives across SEA to understand customer goals, technical environments, and success criteria.
• Lead product demonstrations, technical deep dives, and solution architecture discussions across Branch’s attribution, deep linking, and engagement products.
• Design and build custom solutions, proofs of concept, and sandbox integrations that showcase Branch’s capabilities against a prospect’s specific use case.

Technical Expertise

• Serve as the subject matter expert on Branch’s platform, APIs, SDKs, and integration options, including our Journeys, Universal Ads, and Ivy AI product lines.
• Stay current on mobile measurement standards (SKAN, AdAttributionKit, GDPR/DPDP-style privacy regimes), ad fraud trends, and the broader mobile and marketing technology landscape.
• Advise customers on integrating Branch into existing mobile, web, and data infrastructure, including CDPs, MMPs migrations, and analytics stacks.
• Build trusted relationships with engineering, product, and growth marketing stakeholders, addressing technical concerns and ensuring long-term success on the platform.
• Act as a strategic advisor to customers, recommending best practices that maximize ROI and reduce time-to-value from Branch’s solutions.

Collaboration and Feedback

• Work closely with Product and Engineering to relay customer needs, competitive intelligence, and regional market trends from the SEA region.
• Build and maintain technical enablement resources — documentation, demo environments, and presentations — that scale the sales engineering function across the team.

Team Structure & Reporting

• This role will report directly to the Regional General Manager (GM), based in Singapore.
• Work closely with cross-functional teams across Sales and Customer Success to support enterprise growth across the APAC region.
• This position will require travel to customer locations across the SEA region for customer meetings, product demonstrations, solution design sessions, and other enterprise engagements.

You’ll be a strong fit for this role if you have:

• 5+ years of experience in Sales Engineering, Solutions Engineering, Solutions Consulting, or another customer-facing technical role, ideally in SaaS, martech, or adtech.
• A strong understanding of APIs, SDKs, system integrations, and modern SaaS/cloud architectures.
• Working knowledge of iOS and Android application development concepts and mobile app architectures; hands-on development experience is a plus but not required.
• A track record of leading technical discovery, solution design, product demonstrations, and Proofs of Concept with enterprise customers.
• Excellent communication skills, with the ability to translate complex technical concepts for both engineering and business audiences.
• Familiarity with mobile measurement, attribution, deep linking, or broader marketing technology platforms is strongly preferred.
• A Bachelor’s degree in Computer Science, Engineering, or equivalent practical experience.

Nice to Have

• Familiarity with competing MMP/attribution platforms to support competitive displacement conversations.
• Experience with discovery and qualification frameworks (e.g., MEDDIC) for running joint technical discovery with Account Executives.
• Comfort presenting ROI and business-value narratives to VP- and C-level stakeholders, not only engineering counterparts.
• Experience responding to RFPs and security questionnaires, particularly in regulated industries such as fintech.
• Experience navigating multi-stakeholder, matrixed sales cycles spanning engineering, marketing, and data teams.
• AI/LLM literacy, with the ability to speak to how AI-driven recommendations and agents work, including their data and privacy implications — relevant to Branch’s Ivy product.
• Familiarity with retail media and first-party data strategy, useful when selling into retail and e-commerce accounts.

Why Join Branch

• Join a category-defining team building the AI-powered future of mobile measurement, attribution, and deep linking.
• Play a pivotal role in the success of Branch’s customers across the fast-growing APAC market.
• Competitive compensation and a comprehensive benefits package.
• A collaborative, inclusive culture with real investment in your professional growth.
• Ongoing opportunities for learning, mentorship, and career development.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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