Sales Engineer

B&R Industrial Automation GmbH; Malaysia; Hybrid; MYR 180,000 - 260,000; Full time

Job summary

B&R Industrial Automation GmbH in Klang Valley, Malaysia, seeks a Senior Sales Manager for the Singapore region with a hybrid work model. You will proactively grow the OEM market, expand the customer base, and support SEA countries on demand, excluding Singapore.

You will lead strategic sales, tailor technical solutions to customer needs, negotiate deals with internal teams, and ensure timely order fulfillment and customer satisfaction.

Qualifications

• Degree in Electrical/Mechanical/Mechatronic Engineering or equivalent.
• 3–5 years progressive customer service or direct marketing experience preferably in electrical/automation industry.
• Strong communication and organization skills with ability to prioritize and manage multiple tasks.

Responsibilities

• Grow B&R’s complete product portfolio by identifying and pursuing new and existing sales opportunities and developing strategies to expand the customer base.
• Understand customer requirements and market trends to define and develop technical solutions, conduct presentations, and negotiate deals in coordination with internal teams.
• Provide sales support to existing customers, introduce new products and trainings, follow up on orders, dispatches, payments and rental materials, and coordinate workflows to meet deadlines.
• Represent B&R at exhibitions, seminars and product demos, maintain Salesforce entries, track after-sales support and gather customer references.

Skills

Sales experience

Customer service

Electrical/automation knowledge

Communication skills

Time management

Education

Electrical/Mechanical/Mechatronic Engineering degree

Job description

ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

SeniorSalesManager-SingaporeRegion

Your role and responsibilities

In this role, you will have the opportunity to develop new business and expanding OEM market share in the region mainly in Klang Valley, Malaysia as well support other SEA countries on demand Thailand, Vietnam, Indonesia, and Philippines, except Singapore.

The work model for the role is: #LI-Hybrid

This role is contributing to the Industrial Automation Business Area in Malaysia.

You will be mainly accountable for:

• Grow B&R’s complete product portfolio by identifying and pursuing new and existing sales opportunities, achieving sales budgets at key accounts, and developing targeted strategies to expand the customer base through cold calling, enquiry generation, and marketing initiatives.
• Understand customer requirements and market trends to define and develop the best technical solutions for applications, conduct in-depth technical presentations and discussions, and negotiate and finalize deals in coordination with the internal B&R team for seamless execution.
• Provide exceptional sales support to existing customers, introduce new products and technical training offerings, follow up on purchase orders, dispatches, payments, and rental materials, and organize workflows and meetings to consistently meet customer deadlines.
• Represent B&R at exhibitions, seminars, and product demos to strengthen brand presence, maintain up-to-date Salesforce entries, track after-sales support and maintenance activities, and proactively gather customer references to fuel continued growth.

Qualifications for the role

• Degree in Electrical/Mechanical/Mechatronic Engineering or equivalent
• Has 3-5 years progressive customer service or direct marketing experience preferably in electrical /automation industry
• Demonstrated excellence in organization and time management skills. Able to perform multiple tasks efficiently
• Strong attention to details, possessing a team working aptitude and interested in preventing errors and solving problems
• Must also have an excellent sense of priorities and exceptional phone and customer service skills
• Excellent communication skills with an ability to influence both internally and externally

What’s in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

More about us

B&R Industrial Automation is a manufacturer of automation technology and ABB’s global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and has its headquarters in Eggelsberg, Upper Austria. Today, B&R is a leading global solution provider for automating machines and factories and is responsible for machine automation in ABB’s Robotics & Discrete Automation division.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That’s why we welcome people from all backgrounds and experiences.

Ready to make an impact?