Sales Director - SEA

ABB; Petaling Jaya; On-site; MYR 490,000 - 736,000; Full time

Job summary

ABB is seeking a seasoned Energy Industries sales leader to shape and execute the SEA market strategy, drive order growth, and lead a high-performance sales team. You will collaborate with EPCs, asset owners, developers, and government entities to expand ABB’s market presence and profitability across products, systems, and services.

You will oversee planning, surveys, and negotiations of major contracts, while mentoring managers and specialists to achieve ambitious targets with integrity and

Qualifications

• Minimum 10–15 years of experience in Energy Industries with 5+ years in senior front-end sales leadership.
• Degree in Engineering or Business; MBA preferred.
• Strong knowledge of ICSS, PMS, SCADA, and Digital Solutions.
• Fluent English; additional ASEAN languages advantageous.

Responsibilities

• Develop and execute SEA energy sales strategy to drive order growth.
• Lead, coach, and develop the sales organization to meet targets.
• Identify opportunities with EPCs, asset owners, developers, and government entities.
• Negotiate key contracts and manage high-value tenders.
• Monitor performance, allocate resources, and ensure customer satisfaction.

Skills

Structured sales processes

Salesforce CRM

Energy industries market knowledge

Team leadership

Stakeholder engagement

Negotiation

English communication

ASEAN languages

Education

Engineering degree

MBA

Tools

ICSS

PMS

SCADA

Telecommunication

Digital Solutions

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Solutions Sales Leader - APAC

Your Role And Responsibilities

In this role, you will have the opportunity to develop and maintain an effective Energy Industries sales strategy within the Southeast Asia (SEA) regional market scope, to improve ABB’s market presence and realize growth aspirations. Each day, you will define, plan, lead, and ensure the execution of sales strategies to meet both qualitative and quantitative sales targets for products, systems, and services, ensuring sustainable order growth, revenue, profitability, market share, sales productivity, and customer satisfaction. You will also showcase your leadership skills by directing, developing, and coaching the Sales organization (sales managers and specialists within scope) to meet sales targets through effective team management.

The work model for the role is: .

This role contributes to the Energy Industries Business Area in the SEA Region. Main stakeholders include EPCs, asset owners, developers, and government entities.

You will be mainly accountable for:

• Anticipating and identifying shortfalls in performance and taking appropriate remedial actions strategically.
• Identifying and evaluating new opportunities with existing and potential customers, determining plans for implementation, and allocating required resources.
• Planning and executing customer surveys and acting on the survey results to ensure a high level of customer satisfaction.
• Participating in the negotiation of key contracts and managing high-value tendering processes.
• Managing and mentoring an effective sales team, promoting collaboration, and ensuring accountability to fulfill strategic objectives.

Qualifications for the Role:

• You are highly skilled in structured sales processes, Salesforce CRM, and have deep knowledge of the Energy Industries market.
• Ability to demonstrate 10–15 years of experience in Energy Industries, with a minimum of 5 years in senior front-end sales leadership for automation, control, and digital solutions.
• Demonstrated experience in team leadership and people development, with effective ability to build and manage efficient teams.
• Possess advanced knowledge of ICSS, PMS, SCADA, Telecommunication, and Digital Solutions.
• You are committed to strategic thinking, stakeholder engagement, negotiation, leadership, and team management.
• Leadership Qualities: Skilled decision‑making ability, emotional intelligence, readiness to manage both expected and unexpected situations, professionalism, and the capability to inspire and motivate teams toward reaching goals.
• Degree in Engineering or Business; MBA.
• You are comfortable communicating in English and additional ASEAN languages.
• You hold a valid work permit/VISA for the ASEAN region (where required).

More About Us

The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation, and water. With integrated solutions that automate, digitalize, and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize.

We also support the development, integration, and scaling up of new and renewable energy models. Our goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning, and artificial intelligence (AI), we bring over 50 years of domain knowledge to deliver solutions that improve energy, process, and production efficiency, reduce risk, and minimize operational and capital costs throughout the entire plant lifecycle.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?