Sales Development Representative (Japanese speaking)

MASH; Malaysia; Hybrid; MYR 90,000 - 134,000; Full time

Job summary

MASH is seeking a Japanese-speaking Sales Development Representative to support publisher acquisition across Japan. Located with Malaysia as the preferred base, you will identify and qualify prospective partners, build relationships in the local app, gaming and web publisher communities, and create opportunities for the wider sales team.

You should have 1–3 years in early-career sales or business development, fluent Japanese and professional English, and a good grasp of Japanese business

Qualifications

• 1–3 years in B2B sales or business development.
• Fluent Japanese with strong English communication.
• Understanding of Japanese business culture and stakeholders.
• Experience with Salesforce or CRM is useful.

Responsibilities

• Lead Generation: research app developers, gaming studios, web publishers in Japan and maintain a pipeline.
• Qualification: apply criteria using metrics like downloads, active users, revenue and growth.
• Outreach: via email, phone, social channels; build relationships with publishers.
• Sales support: coordinate meetings and share market insights with the team.
• Market awareness: identify local opportunities and trends for the broader sales org.

Skills

B2B sales

Sales development

Relationship building

Research skills

CRM (Salesforce)

Tools

Salesforce

Job description

Location: Malaysia preferred
Format: 12-month fixed-term contract
Market: Japan
Experience: 1–3 years
Language: Fluent Japanese and professional English

We’re looking for a driven Japanese-speaking Sales Development Representative to support the growth of a publisher acquisition programme across Japan.
This role focuses on identifying and qualifying prospective partners, building relationships within the local app developer, gaming and web publisher community, and creating opportunities for the wider sales team.
You’ll combine research, outreach and relationship-building with a strong understanding of the local market. You’ll be comfortable starting conversations, learning how digital businesses generate revenue, and helping prospective partners understand the value of digital advertising and monetisation solutions.
This is a great opportunity for someone with 1–3 years of early-career sales or business development experience who wants to build their career within technology, apps, gaming and digital advertising.

Lead Generation & Qualification

• Research prospective app developers, gaming studios, web publishers and digital businesses across Japan using Salesforce, Google Play Store, App Store, market intelligence platforms, industry events and networking.
• Qualify leads using agreed criteria and relevant business and app metrics, including downloads, active users, revenue and growth potential.
• Build and maintain an organised pipeline of prospects, keeping lead status and activity accurate in Salesforce.
• Stay close to local market developments and identify emerging businesses, trends and opportunities worth pursuing.

Outreach & Relationship Building

• Execute targeted outreach through email, phone, social media, events and community engagement.
• Build relationships with prospective publishers and developers and understand their business, growth priorities and monetisation needs.
• Communicate relevant programme and product value propositions clearly and confidently.
• Support publishers in understanding digital advertising and monetisation solutions and connect them with the right internal expertise where required.
• Build credibility within Japan's app developer, gaming and publisher communities through thoughtful and culturally appropriate engagement.

Sales & Market Support

• Schedule and coordinate qualified meetings between prospective partners and the wider sales team.
• Support preparation for prospect meetings and presentations by gathering relevant company, market and performance information.
• Track outreach activity, meetings, pipeline progress and conversion in Salesforce.
• Share recurring prospect feedback, local-market insights and emerging opportunities with regional stakeholders.
• Support relevant industry events, networking opportunities and partner engagement initiatives.

About You

• Ideally 1–3 years of experience in B2B sales, sales development, business development, partnerships or another client-facing commercial role.
• Fluent Japanese with strong written and verbal communication skills, alongside professional working English.
• Strong understanding of Japanese business culture and the confidence to engage professionally with local stakeholders.
• Curious about technology, apps, gaming, digital advertising and the wider publisher ecosystem.
• Strong research skills with the ability to identify promising businesses and assess commercial opportunities.
• Confident starting conversations with prospective clients and developing relationships over time.
• Comfortable working with data and using simple insights to support outreach and commercial conversations.
• Organised and detail-oriented, with the ability to manage multiple prospects, follow-ups and priorities.
• Proactive, self-motivated and eager to learn.
• Experience with Salesforce or another CRM is useful.
• Previous experience within technology, apps, gaming, AdTech, media or digital businesses is valuable but not essential.

Please note

Due to the high volume of applications, we unfortunately can’t get back to every one of you, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.