Public Relations Manager, APAC / Japan

Xsolla Inc.; Kuala Lumpur; On-site; MYR 223,667 - 406,669; Full time

Benefits offered by this job

Health, dental, and life insurance

401(k) plan

Generous paid time off

Professional development opportunities

Job summary

Xsolla Inc. is looking for a talented Public Relations Manager to enhance its image in the Asia-Pacific region. This role involves working closely with media outlets and partners to develop strategic communications while fostering relationships within the gaming and fintech sectors.

The ideal candidate has extensive PR experience, particularly within the APAC market, excellent writing skills, and a background in crisis communications. This position offers the flexibility of working from Kuala Lumpur or Tokyo, reflecting our commitment to a diverse and inclusive team.

Qualifications

• 6-8 years of public relations experience, especially in the APAC region including Japan.
• Exceptional writing and editing skills for various formats.
• Experience in PR event planning and execution.

Responsibilities

• Foster relationships with Tier 1 media across the APAC region.
• Develop media relations plans for high-profile placements.
• Craft content for press releases and articles.

Skills

Public Relations Strategy

Media Relations

Content Creation

Crisis Communications

Education

BA/MA in Marketing, Advertising, or Communications

Job description

We are seeking a seasoned and talented Public Relations Manager to join Xsolla's Global Marketing team! In this role, you will support and make significant contributions to the planning, collaboration, execution, and measurement of our PR & Media Relations Campaigns in the Asia-Pacific region.

Our goal is to foster and enhance a favorable image of our company among employees, potential candidates, clients, partners, influencers, industry leaders and gamers within the region. If you excel in writing, technology, and customer service, and you have a strong understanding of games tech, fintech, and forums, this role might be for you. We value team players who listen well, collaborate seamlessly, and are not hesitant to share innovative new ideas. As an individual, you should be responsible, trustworthy, and proactive.

Working from our Kuala Lumpur or Tokyo office or remotely across the Asia‑Pacific region, you will contribute to our regional communications strategies and report directly to the Vice President of Global Public Relations.

Responsibilities

• Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region.
• Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
• Develop a strategic media relations plan to secure high‑profile placements in print, broadcast, and online media across Japanese‑ and English‑language outlets, with additional coverage in regional games, fintech, and web3 events.
• Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events.
• Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, with sensitivity to regional cultural norms and platform preferences (e.g., LINE, X/Twitter Japan, Naver).
• Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the APAC region, including key Japanese outlets such as Famitsu, 4Gamer, Dengeki, and Game Watch.
• Manage media inquiries and interview requests.
• Craft content for press releases, bylined articles, and presentation scripts.
• Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's gaming and entertainment ecosystem.
• Establish relationships with thought leaders, industry associations, and gaming ecosystem stakeholders to increase industry awareness across APAC.
• Keep abreast of industry trends affecting clients and the APAC gaming market, and make appropriate recommendations regarding the communication strategy surrounding them.
• Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.

Requirements

• BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
• 6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful APAC market experience, including Japan.
• Strong networks with both local and international business and industry media outlets across the APAC region, including Japan. Relationships with content creators/influencers are an added advantage.
• Exceptional writing and editing skills – short form, long form, branded content, light ad copywriting.
• PR event planning and execution experience within the APAC region, particularly Japan and South Korea.
• Expertise in handling crisis communications.
• Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus.
• Proficiency in localizing press releases for the Japanese market and an understanding of cultural nuances across the region.
• Knowledge of Japan's Act on the Protection of Personal Information (APPI) and other local data privacy laws and business practices is essential. Fluency in Japanese and English is required; proficiency in Korean or Mandarin is a bonus.

Benefits

At Xsolla, we know it isn't just about the paycheck. That's why our Benefits Program is designed to meet and enhance our team's physical, mental, and emotional well‑being. We offer health, dental, and life insurance, a competitive 401(k) plan, generous paid time off, and support for mental health resources.

We are all about personal and professional growth! Every Xsolla employee has a customized career roadmap, curated by the employee alongside their manager, that helps align company goals with individualized plans. To foster your growth at Xsolla, we offer in‑house training, independent study, conference attendance, and higher education opportunities.

Salary: $55,000 - $100,000 per year.

Physical Demands

The physical demands for this position are sitting, standing, bending, lifting, and moving intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

Equal Opportunity Employer

Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, color, ancestry, national origin, religion, age, disability, sex, gender identity, sexual orientation, marital status, or any other protected characteristic.