Sales Associate, Coach (APW Bangsar)

COACH South East Asia; Kuala Lumpur; On-site; MYR 30,000 - 50,000; Full time

Job summary

Coach is seeking a Sales Associate in Kuala Lumpur to deliver a premium shopping experience and meet personal and store sales goals. You will blend luxury service with omni-channel selling and contribute to team success.

Ideal candidates have 1+ years in luxury retail, strong knowledge of fashion trends, and comfort with POS systems and social media selling. The role requires energy, multi-tasking, and adherence to store policies.

Qualifications

• Experience in luxury retail and fashion trends.
• Strong customer service and relationship-building skills.
• Familiarity with clienteling, CRM, and data capture.

Responsibilities

• Represent Coach as a brand ambassador and adhere to service standards.
• Build lasting client relationships through styling and product knowledge.
• Drive sales via cross-selling and tailored recommendations.
• Process transactions and manage returns, exchanges, and pickups.
• Maintain floor readiness, stockroom organization, and visual merchandising.

Skills

Clienteling

POS operation

Upselling

Customer service

Fashion knowledge

Education

High school diploma

Tools

iPad

Mobile POS

Job description

The Sales Associate is the front-line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.

Build lasting client relationships through personalized styling, product expertise, and fashion advice.

Drive sales through cross-selling, upselling, and tailored recommendations.

Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.

Develop and execute personal sales plans; meet or exceed individual and team KPIs.

Source new customers, maintain relationships, and follow up to close sales.

Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.

Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.

Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.

Process transactions efficiently (purchases, returns, exchanges, online pickups).

Support inventory cycles: receive shipments, stock shelves, and manage product movement.

Assist teammates in functional areas as required.

Foster a collaborative, trust-based environment; encourage team performance.

Participate in brand initiatives, training programs, and inclusion activities.

Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered

Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets

Ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver sales floor and stockroom

Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills. (Preferred)

Ability to work in a fast-paced environment

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Luxury & Designer Goods Retail 101-1,000 employees

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/