Sales Associate

Coach, Inc; Johor Bahru; On-site; MYR 27,900 - 42,408; Full time

Job summary

Coach is seeking a Sales Associate in Malaysia to provide an elevated, personalized shopping experience and meet personal and store sales goals. You will support daily store operations and blend luxury retail service with omni‑channel selling.

The role requires building client relationships, driving cross‑selling, and using POS systems to capture data for repeat purchases. Experience in luxury retail and live‑stream shopping is preferred, with a fast‑paced, team‑oriented environment.

Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop), mobile POS, walkie‑talkie use, read price sheets.
• Ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuverSales floor and stockroom.
• Strong English proficiency.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills (preferred).
• Ability to work in a fast‑paced environment.

Responsibilities

• Represent Coach as a brand ambassador, adhering to style and service standards.
• Build lasting client relationships through personalized styling and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Skills

Luxury retail experience

Fashion trend knowledge

Customer service

English proficiency

Education

High school diploma or equivalent

Tools

POS systems

Mobile POS

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself.

A member of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. As part of the Tapestry family, we are committed to being innovative and wholly inclusive. We are an equal opportunity employer.

The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, ability to read price/release sheets.
• Ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver sales floor and stockroom.
• Strong English proficiency.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Ability to work in a fast‑paced environment.
• Strong English language proficiency. (EU)

Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy seasons, and high‑traffic retail days (including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.