RGM & Trade Marketing Leader

Mondelēz International

Selangor

On-site

MYR 90,000 - 120,000

Full time

4 days ago

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Job summary

Mondelēz International in Malaysia seeks a strategic Trade Marketing professional to lead category plans, leverage market insights, and drive growth across channels. You will collaborate with sales and marketing to craft plans, allocate investments, and ensure successful in-store execution.

The role focuses on translating consumer insights into category actions, driving revenue growth, and influencing stakeholders to achieve annual targets while maintaining excellence in execution at the point

Qualifications

Experience leading category planning and delivering growth.
Ability to translate market dynamics into actionable plans.
Strong business planning and revenue growth focus.
Excellent analytical and stakeholder management skills.

Responsibilities

Leads the development of the trade marketing part of the category annual plans (contract process).
Understands market dynamics and consumer insights by channel to influence trade marketing decisions.
Leads the business planning meetings where sales quotas are built to meet annual plans.
Suggests and influences investments in category building blocks and ensures execution excellence at the point of sale.
Monitors competitors’ activity to detect opportunities and threats for the brand.
Provides channel-specific POS information to drive multi-category opportunities and promotions.