Remote Growth Marketing Lead

Private Advertiser; Kuala Lumpur; Remote; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Work From Home

Work-Life Balance

Flexible Working Environment

Autonomy & Ownership

Career Development

Results-Oriented Culture

Job summary

Private Advertiser is seeking a Digital Marketing Executive to develop and execute online strategies, boost brand visibility and generate qualified leads from home.

The ideal candidate has at least 3 years of digital marketing experience with hands-on Google Ads and Facebook/Meta Ads, plus familiarity with TikTok and Xiaohongshu. You will manage budgets, analyze performance and optimize campaigns remotely.

Qualifications

• 3+ years of relevant digital marketing experience.
• Experience in website promotion and lead generation.
• Hands-on knowledge of Google Ads and Facebook/Meta Ads.
• Experience with TikTok, Xiaohongshu, Baidu is a plus.
• Ability to develop marketing proposals, campaigns and budgets.
• Strong understanding of SEO, SEM and site traffic optimization.
• Familiar with GA4, campaign tracking and reporting.
• Proven track record of data-driven improvements in campaigns.
• Strong analytical, planning, communication and project management skills.
• Self-motivated and able to work independently in a remote environment.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote the company website, increase online visibility and generate qualified business leads.
• Prepare marketing proposals, campaign plans, budget forecasts and resource allocation based on business objectives.
• Conduct market research, competitor analysis and audience research to identify new opportunities and channels.
• Manage marketing budgets and optimize advertising spending to improve CPL, conversions and ROI.
• Develop strategies to increase website traffic, engagement and lead conversion.
• Monitor and analyze marketing performance using GA4 and other analytics tools.
• Track KPIs like website traffic, leads, CPL, conversion rate and ROI.
• Provide regular marketing reports and data-driven recommendations to improve campaigns.
• Coordinate with designers, content creators, agencies, and resources to support campaigns.
• Identify new channels, tools and strategies to expand reach and growth.
• Independently manage marketing projects from planning to execution and optimization.

Skills

Digital marketing

Lead generation

Campaign planning

Data analysis

SEO/SEM

GA4

Remote work

Project management

Communication

Tools

Google Ads

Facebook Ads

TikTok Ads

Xiaohongshu

Baidu Ads

GA4

Job description

Private Advertiser is seeking a Digital Marketing Executive to develop and execute online strategies, boost brand visibility and generate qualified leads from home.

The ideal candidate has at least 3 years of digital marketing experience with hands-on Google Ads and Facebook/Meta Ads, plus familiarity with TikTok and Xiaohongshu. You will manage budgets, analyze performance and optimize campaigns remotely.