Digital Marketing Executive (Work from Home)

Private Advertiser; Kuala Lumpur; Remote; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Work From Home

Work-Life Balance

Flexible Working Environment

Autonomy & Ownership

Career Development

Results-Oriented Culture

Job summary

Private Advertiser is seeking a Digital Marketing Executive to develop and execute online strategies, boost brand visibility and generate qualified leads from home.

The ideal candidate has at least 3 years of digital marketing experience with hands-on Google Ads and Facebook/Meta Ads, plus familiarity with TikTok and Xiaohongshu. You will manage budgets, analyze performance and optimize campaigns remotely.

Qualifications

• 3+ years of relevant digital marketing experience.
• Experience in website promotion and lead generation.
• Hands-on knowledge of Google Ads and Facebook/Meta Ads.
• Experience with TikTok, Xiaohongshu, Baidu is a plus.
• Ability to develop marketing proposals, campaigns and budgets.
• Strong understanding of SEO, SEM and site traffic optimization.
• Familiar with GA4, campaign tracking and reporting.
• Proven track record of data-driven improvements in campaigns.
• Strong analytical, planning, communication and project management skills.
• Self-motivated and able to work independently in a remote environment.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote the company website, increase online visibility and generate qualified business leads.
• Prepare marketing proposals, campaign plans, budget forecasts and resource allocation based on business objectives.
• Conduct market research, competitor analysis and audience research to identify new opportunities and channels.
• Manage marketing budgets and optimize advertising spending to improve CPL, conversions and ROI.
• Develop strategies to increase website traffic, engagement and lead conversion.
• Monitor and analyze marketing performance using GA4 and other analytics tools.
• Track KPIs like website traffic, leads, CPL, conversion rate and ROI.
• Provide regular marketing reports and data-driven recommendations to improve campaigns.
• Coordinate with designers, content creators, agencies, and resources to support campaigns.
• Identify new channels, tools and strategies to expand reach and growth.
• Independently manage marketing projects from planning to execution and optimization.

Skills

Digital marketing

Lead generation

Campaign planning

Data analysis

SEO/SEM

GA4

Remote work

Project management

Communication

Tools

Google Ads

Facebook Ads

TikTok Ads

Xiaohongshu

Baidu Ads

GA4

Job description

Digital Marketing Executive (Work from Home)

We are looking for an experienced and results-driven Digital Marketing professional to develop and execute online marketing strategies to promote our company website, increase brand awareness and generate qualified leads.

The ideal candidate should have hands-on experience with digital advertising platforms, be able to prepare marketing proposals and budgets, coordinate resources, execute campaigns independently and analyze marketing performance to achieve business growth.

Job Responsibilities

Develop and execute comprehensive digital marketing strategies to promote the company website, increase online visibility and generate qualified business leads.

Prepare marketing proposals, campaign plans, budget forecasts and resource allocation based on business objectives.

Conduct market research, competitor analysis and target audience research to identify new marketing opportunities and suitable advertising channels.

Manage marketing budgets effectively and optimize advertising spending to improve lead generation, conversion rates and return on investment.

Develop strategies to increase website traffic, improve user engagement and convert visitors into potential customers.

Monitor and analyze marketing performance using Google Analytics (GA4), advertising platform analytics and other marketing tools.

Track key performance indicators, including website traffic, leads generated, cost per lead (CPL), conversion rates and campaign ROI.

Prepare regular marketing reports and provide data-driven recommendations to improve campaign effectiveness.

Coordinate with designers, content creators, external agencies and other relevant resources to support marketing campaigns.

Identify new digital marketing channels, tools and strategies to expand market reach and achieve business growth.

Independently manage marketing projects from planning and execution to performance evaluation and optimization.

Job Requirements

Minimum 3 years of relevant digital marketing experience.

Proven experience in website promotion, online advertising and lead generation.

Strong hands-on knowledge of Google Ads and Facebook/Meta Ads.

Experience with TikTok, Xiaohongshu (小红书), Baidu and other digital marketing platforms is an advantage.

Ability to independently develop marketing proposals, campaign strategies and budget plans.

Strong understanding of SEO, SEM, website traffic optimization and digital advertising.

Familiar with Google Analytics (GA4), campaign tracking, data analysis and marketing performance reporting.

Demonstrated ability to generate qualified leads and improve marketing performance through data-driven strategies.

Strong analytical, planning, communication and project management skills.

Self-motivated, resourceful and capable of working independently in a remote environment.

What We Offer

Work From Home: Enjoy the flexibility of working remotely without the daily commute.

Work-Life Balance: A flexible and supportive working environment that values both professional growth and personal well-being.

Flexible Working Environment: Focus on achieving marketing goals and delivering results while maintaining a healthy work-life balance.

Autonomy & Ownership: Opportunity to independently manage marketing strategies, campaigns, budgets and resources.

Career Development: Opportunity to expand your digital marketing expertise and contribute directly to business growth.

Results-Oriented Culture: Your performance is measured by campaign effectiveness, lead generation and business impact.