Regional Sales Manager (Business Development)

AJINORIKI MSG (MALAYSIA) SDN. BHD.; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

AJINORIKI MSG (MALAYSIA) SDN. BHD. seeks a Regional Sales Manager (Business Development) to shape growth across East and Southeast Asia. You will develop strategies, manage distributors, and drive market penetration while leading negotiations and representing the company at trade shows.

You should have 3–5 years in sales/distribution, experience with FMCG or food products, a Mandarin-speaking network, and a Bachelor's in Business or Marketing. Willingness to travel overseas is essential.

Qualifications

• 3–5 years of sales and distribution experience, in a managerial or assistant manager role.
• FMCG or food products experience is preferred.
• Established distributor network in convenience store and/or supermarket segments.
• Mandarin language proficiency (spoken & written).
• Bachelor's degree in Business, Marketing, or related field.

Responsibilities

• Develop and execute sales strategies to achieve growth and revenue targets in East Asia & Southeast Asia.
• Identify and grow new business with distributors, wholesalers, retailers, and food manufacturers.
• Manage and expand distributor networks to drive market penetration.
• Maintain relationships with key clients and partners.
• Monitor market trends, competitors, and pricing strategies.
• Achieve sales targets, forecasts, and revenue goals.
• Collaborate with production and logistics for order fulfillment.
• Represent the company at trade shows and business meetings.
• Lead negotiations on pricing, contracts, and commercial terms.
• Travel overseas as required.

Skills

Mandarin fluency

Leadership

Negotiation

Communication

Presentation skills

Education

Bachelor's degree in Business/Marketing

Job description

Regional Sales Manager (Business Development)

This is a sales role focused on developing and executing sales strategies to achieve business growth and revenue targets, especially in East Asia and Southeast Asia. You will identify and grow new business opportunities with distributors, wholesalers, retailers, and food manufacturers, while managing and expanding distributor networks to drive market penetration.

Key responsibilities

Develop and execute sales strategies to achieve business growth and revenue targets especially East Asia & Southeast Asia

Identify and grow new business (distributors, wholesalers, retailers, food manufacturers)

Manage and expand distributor networks to drive market penetration

Maintain strong relationships with key clients and partners

Monitor market trends, competitors, and pricing strategies

Achieve sales targets, forecasts, and revenue goals

Handle customer issues professionally to ensure satisfaction

Collaborate with production & logistics for smooth order fulfillment

Represent the company at trade shows and business meetings

Lead negotiations on pricing, contracts, and commercial terms

About you

3-5 years of experience in sales and distribution, preferably at an assistant manager or managerial level in general trade or modern trade

Experience with FMCG and food products is a plus

Established network with distributors in convenience store and/or supermarket segments

Proficient in Mandarin to effectively communicate with Mandarin-speaking clients (spoken & written)

Bachelor's degree in Business, Marketing, or a related field

Excellent ability to lead, communicate, negotiate, and present ideas effectively

Capability to remain composed and find solutions under pressure

Highly self-motivated individual who can thrive in a fast-paced, dynamic environment

Able to travel overseas

AJINORIKI MSG (MALAYSIA) SDN. BHD. is an international food ingredient manufacturer with over 20 years of history. Our manufacturing plant located in Malaysia with sales office located in KL, Bestari Jaya, Johor and Penang.