Regional Sales Enablement & GTM Lead

Evolution Singapore; Kuala Lumpur; On-site; MYR 575,000 - 766,000; Full time

Job summary

Evolution Singapore is seeking a Regional Sales Enablement & GTM Lead to drive commercial performance across markets in Asia. You will lead go-to-market planning, coordinate launches, and enhance sales incentives and enablement across local teams.

The role requires strong experience in GTM, sales enablement, and regional Asia execution, with a track record of coordinating across Marketing, Product, and Sales to ensure successful commercial readiness.

Qualifications

• Strong experience in go-to-market, sales enablement and commercial execution.
• Experience across multiple markets with regional Asia remit.
• Hands-on with managing launches and cross-functional collaboration.
• Experience designing and advising sales incentive programmes for partners and frontline teams.

Responsibilities

• Drive regional go-to-market planning and execution for new products and initiatives across Asia.
• Partner with local Account Managers to ensure launches are prepared and delivered on schedule.
• Coordinate across Marketing, Product, Training, and Operations for commercial readiness.
• Develop regional playbooks and frameworks for GTM execution and incentives.
• Lead and coach a small team of specialists supporting sales excellence and tools.

Skills

Go-to-market

Sales enablement

Commercial execution

Regional Asia remit

Product launches

Sales incentives

Stakeholder management

Cross-functional leadership

Tools

Sales tools

Job description

A fast-growing international company is looking for a Regional Sales Enablement & GTM Lead to support commercial performance across multiple markets in Asia. The role will focus on improving go-to-market execution, sales incentive effectiveness, regional best-practice sharing, and overall sales enablement across local commercial teams.

Job Description

• Drive regional go-to-market planning and execution for new products, partnerships and commercial initiatives across multiple Asian markets
• Partner with local Account Managers to ensure launches are properly prepared, coordinated and delivered on schedule
• Coordinate across Marketing, Product, Training, Customer Experience, Operations and other stakeholders to ensure commercial readiness before launch
• Establish launch timelines, responsibilities and readiness requirements, identifying and resolving execution gaps before they impact delivery
• Support local commercial teams in translating sales objectives into actionable targets at partner, retail-store and frontline-sales level
• Guide the design and execution of sales incentive programmes for partners, stores and frontline sales teams
• Develop and review incentive business cases covering campaign mechanics, target groups, commercial impact, fulfilment and vendor arrangements
• Advise Account Managers on campaigns and sales initiatives that improve customer conversion, cross-selling, upselling and product attachment
• Identify successful commercial practices from individual markets and determine where they can be adapted and scaled across the region
• Develop regional playbooks and practical frameworks covering go-to-market execution, retail activation and sales incentives
• Facilitate regular regional reviews and best-practice sharing across markets
• Work with commercial teams to improve sales productivity, retail execution and overall commercial performance
• Provide commercial input into field-sales tools, store-visit processes and other sales-enablement initiatives
• Act as a commercial advisor to local Account Managers, adapting the level of support according to market maturity and team capability
• Lead and coach a small team of specialists supporting sales excellence, sales tools and performance-related initiatives
• Provide oversight and commercial guidance on internal sales incentive programmes in partnership with HR and other stakeholders
• Ensure regional initiatives are practical, scalable and executable at local-market level

Requirements

• Strong experience in go-to-market, sales excellence, commercial execution, sales enablement, channel development or a related commercial role
• Experience working across multiple markets, ideally within a regional Asia remit
• Hands-on experience managing product launches, partner launches, retail activation or commercial implementation involving multiple stakeholders
• Strong understanding of retail, consumer-sales or partner-led distribution environments
• Experience designing, managing or advising on sales incentive programmes for partners, stores, dealers or frontline sales teams
• Good understanding of customer conversion, cross-selling, upselling and product-attachment strategies
• Strong commercial judgement with the confidence to advise, challenge and coach experienced Account Managers and sales stakeholders
• Ability to identify successful initiatives in one market and translate them into scalable practices for other markets
• Strong project-management and execution capability, with a track record of driving complex cross-functional activities through to completion
• Excellent communication, influencing and stakeholder-management skills
• Proactive and persistent working style, with the ability to identify execution risks early and follow through until issues are resolved
• Experience coaching, mentoring or managing team members
• Experience within telecommunications, consumer technology/device manufacturers, retail-led businesses, embedded insurance or affinity partnerships is strongly preferred
• Exposure to retail-channel sales, frontline sales teams, dealer networks or indirect distribution models is highly advantageous