Regional Relationship Director

Affin Bank Berhad; Ipoh; On-site; MYR 180,000 - 260,000; Full time

Job summary

Affin Bank Berhad in Malaysia seeks a Senior Partnership & Business Development leader to drive regional growth for Personal Financing by building strategic alliances with Government Agencies, GLCs, private corporations, and associations, while ensuring compliance and strong service delivery across the region.

You will lead regional teams, manage key stakeholders, and translate market insights into actionable strategies, developing innovative partnership models and events to support PF

Qualifications

• Bachelor’s Degree or equivalent required.
• 7+ years of experience in financial services, with at least 5 years in PF and corporate engagement.
• Strong interpersonal, communication, and stakeholder management skills.
• Leadership, planning, and organizational capabilities.
• Strategic thinking and translating market insights into plans.
• Solid understanding of compliance, governance, and risk in financial services.

Responsibilities

• Build and maintain relationships with Government Agencies, GLCs, private companies, and pensioner associations to drive growth.
• Identify, evaluate, and onboard partner organisations aligned with PF objectives with compliance.
• Develop innovative partnership models, engagement strategies, and events to support initiatives.
• Develop regional strategic sales plans to achieve targets and growth.
• Conduct market intelligence to identify opportunities, risks, and gaps.
• Provide evidence-based recommendations to support PF decisions.
• Manage PF programs implementation, ensure service delivery and process improvements.
• Support sales teams with product knowledge and upskilling.
• Ensure regional teams are trained on features, processes, and compliance.
• Lead regional sales teams with planning, performance, coaching.
• Align resources to deliver regional outcomes.
• Support teams in resolving matters related to Affin FLEXI PFI.
• Perform other duties as assigned.

Skills

Stakeholder management

Interpersonal communication

Leadership

Strategic thinking

Analytical mindset

Regulatory knowledge

Negotiation

Education

Bachelor’s Degree or equivalent

Job description

Job Purpose

To drive regional growth for the Personal Financing (PF) business by developing strategic partnerships, strengthening stakeholder relationships, and leading sales enablement initiatives. This role focuses on expanding business opportunities through Government Agencies, GLCs, private corporations, and associations, while ensuring strong compliance, service delivery, and team performance.

Job Responsibilities

Partnership & Business Development

• Build and maintain strong relationships with Government Agencies, GLCs, private companies, and pensioner associations to generate sustainable business growth.


• Identify, evaluate, and onboard potential partner organisations aligned with Personal Financing objectives, ensuring compliance with legal, financial, and operational requirements.


• Develop innovative partnership models, engagement strategies, and business events to support current and future business initiatives.

Strategy & Market Intelligence

• Develop and implement a regional strategic sales plan to achieve business targets and growth objectives.


• Conduct competitor and market intelligence analysis to identify opportunities, risks, strengths, and gaps, and translate insights into actionable business strategies.


• Provide evidence-based advice and recommendations on business opportunities, policies, programs, and service delivery improvements to support PF business decision-making.

Sales Enablement & Service Delivery

• Manage the implementation of PF business programs, ensuring effective service delivery, process improvements, and achievement of business goals.


• Support sales teams through product knowledge enhancement, upskilling initiatives, and operational guidance.


• Ensure regional sales teams are well-trained and briefed on product features, processes, and compliance requirements to prevent misrepresentation and regulatory breaches.

Leadership & Performance Management

• Lead and manage regional sales teams, including activity planning, performance monitoring, reporting, coaching, and professional development.


• Align people, resources, and priorities to deliver regional business outcomes.

Other Responsibilities

• Support sales teams in resolving matters related to Affin FLEXI PFI.


• Perform any other duties as assigned by the supervisor from time to time.

Job Requirements

• Bachelor’s Degree or equivalent.


• Minimum 7 years’ experience in the financial services industry, with at least 5 years in Personal Financing and corporate client engagement.


• Strong interpersonal, communication, and stakeholder management skills.


• Proven leadership, planning, and organizational capabilities.


• Strong strategic thinking with the ability to develop and execute business plans.


• Analytical mindset with the ability to translate market insights into actionable strategies.


• Good understanding of compliance, governance, and risk considerations within financial services.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today!

"Always About You" At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. Its about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.